Digital Marketing Officer

Mandatory Requirements and skills

• Excellent written and verbal communication skills in the English language
• Experience in Google Analytics, WordPress and coding skills to optimize our Impressions and lead conversions.
• Experience in web design and WordPress editing
• Demonstrable experience leading and managing with SEO/SEM, marketing database, email, social media and/or other marketing campaigns.
• Experience implementing and optimizing Google Ad-words campaigns
• Google Digital Marketing Certification and Google Ads certification is a plus.
• Proven work experience in digital marketing

Responsibilities

• Set digital marketing strategies using all necessary tools (eg. website, emails, social media and blogs). Design, build and maintain our social media presence
• Research products, services and current strategies to identify new opportunities
• Analyze web traffic metrics and suggest solutions to boost web presence
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and coordinate post office mailings
• Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
• Build strong client relationships through social media interaction
• Keep up-to-date with our audience’s preferences and proactively suggest new campaigns
• Establish best practices in digital marketing
• Stay up-to-date with digital technologies developments
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate