Digital Marketing Instructor - Monash University

What You Will Do:

• Lead online lectures following a detailed lesson plan that includes an active discussion environment and project-based learning
• Bring the learning experience to life by building community and enhancing relevance by drawing on your own industry experience
• Translate complex subject matter in a clear and concise manner for a diverse range of learners or skill levels
• Provide support and encouragement to students as they go through a life-changing experience
• Create an engaging, positive, and inclusive learning environment for our student
• Increase participant engagement using different facilitation tactics
• Guide large and small groups of learners in an empathetic manner
• Amplify student satisfaction by creating a positive classroom culture
• Communicating timely with students and leveraging effective interventions by sharing resources
• Ensure that homework is graded on-time, and occasionally assist with grading

Skills & Requirements:

• Bachelor's Degree Preferred 
• Minimum of 5 years of work experience in Digital Marketing
• Completion of background check with satisfactory results, determined at edX’s discretion, is required
• Must have a laptop, camera, and reliable internet access (One additional monitor, microphone / headset are highly recommended)
• A positive attitude
• Ability to deliver lesson plans provided by edX
• Share your own professional experiences and industry insight with the students
• Be able to infuse empathy, support, encouragement, and fun into the student experience

Proficiency in the following is required:

• Marketing Strategy - Brand Strategy, Brand Building, Marketing Metrics, Marketing Optimization, Product/Market Fit
• Digital Advertising - Google Keyword Planner, Google Ads, and Display Advertising
• Web Analytics and Design - Search Engine Optimization, Google Analytics, A/B Testing, HTML/CSS, JavaScript, and WordPress
• Content Marketing - Social Media Analytics, Social Media Platforms, Search Engine Optimization (SEO) for Content
• Email Marketing & CRM Software -  CRMs like Salesforce, Reporting and dashboarding software like Tableau