Digital Marketing Instructor - Monash University


Marketing & Communications

IT & Telecoms Confidential
1 month ago

Job Summary

edX is seeking a Digital Marketing professional who has a passion for making a difference. Our students have a diverse background, from working professionals to recent college graduates \ who seek to transition into careers in Digital Marketing. Instructors will have a direct hand in changing the lives of our students.

  • Minimum Qualification: Degree
  • Experience Level: Entry level
  • Experience Length: 5 years

Job Description/Requirements

What You Will Do:

  • Lead online lectures following a detailed lesson plan that includes an active discussion environment and project-based learning
  • Bring the learning experience to life by building community and enhancing relevance by drawing on your own industry experience
  • Translate complex subject matter in a clear and concise manner for a diverse range of learners or skill levels
  • Provide support and encouragement to students as they go through a life-changing experience
  • Create an engaging, positive, and inclusive learning environment for our student
  • Increase participant engagement using different facilitation tactics
  • Guide large and small groups of learners in an empathetic manner
  • Amplify student satisfaction by creating a positive classroom culture
  • Communicating timely with students and leveraging effective interventions by sharing resources
  • Ensure that homework is graded on-time, and occasionally assist with grading

Skills & Requirements:

  • Bachelor's Degree Preferred 
  • Minimum of 5 years of work experience in Digital Marketing
  • Completion of background check with satisfactory results, determined at edX’s discretion, is required
  • Must have a laptop, camera, and reliable internet access (One additional monitor, microphone / headset are highly recommended)
  • A positive attitude
  • Ability to deliver lesson plans provided by edX
  • Share your own professional experiences and industry insight with the students
  • Be able to infuse empathy, support, encouragement, and fun into the student experience

Proficiency in the following is required:

  • Marketing Strategy - Brand Strategy, Brand Building, Marketing Metrics, Marketing Optimization, Product/Market Fit
  • Digital Advertising - Google Keyword Planner, Google Ads, and Display Advertising
  • Web Analytics and Design - Search Engine Optimization, Google Analytics, A/B Testing, HTML/CSS, JavaScript, and WordPress
  • Content Marketing - Social Media Analytics, Social Media Platforms, Search Engine Optimization (SEO) for Content
  • Email Marketing & CRM Software -  CRMs like Salesforce, Reporting and dashboarding software like Tableau

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