Immediate Start
New
1 week ago
Skills Required
Computer literate familiar with graphic design familiar with using AI direct links with social media influencersJob Summary
A reputable hotel in Winneba is looking for a dedicated and experienced digital marketer to join their team. Applicant must have at least 5 years’ experience in digital marketing with good communication, interpersonal and leadership skills. Applicant must be a first-degree holder in Marketing, Computer Science or related field.
- Minimum Qualification : Degree
- Experience Level : Mid level
- Experience Length : 5 years
Job Description/Requirements
Key Responsibilities:
- Conduct research to understand consumer needs and how to target audience
- Conceptualize, plan, create and execute comprehensive digital marketing campaigns content production, ad campaigns across all social media channels
- Publish post, articles and videos on the company’s social media pages and websites and maintain company’s presence across all digital channels
- Contribute to social media engagement and brand awareness campaigns
- Develop and integrate content marketing strategies, brand awareness and recognition through strategic positioning, messaging and storytelling
- Contribute to company and industry blogs and manage e communications
- Use web analytics software to monitor the performance of the company’s website and make recommendations for improvement
- Track Key Performance indicators like social media shares, Impressions and email clicks
- Create and implement content strategy to meet company’s online marketing objectives
- Analyze the result of digital marketing campaigns to ascertain effectiveness of the approach and submit detailed report to Directors
- Develop and monitor campaign budget
- Work with graphic designers and videographers to make visual content
- Monitor industry trend, consumer behavior and competitor activities to identify emerging opportunities and insights
- Coordinate with marketing team and other stakeholders to brainstorm new and innovative growth strategies, align marketing effort with business goals and ensure brand consistency
How to apply: Interested candidates are invited to submit their CV and cover letter detailing their relevant experience and qualifications to ggbghanab2b@gmail.com
Application Deadline: 1st August 2025
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