2 months ago
Job Summary
As our Digital Experience Manager, you will work closely with the Digital Experience Director, and the rest of the Digital Experience team to create, execute and report on SEO campaigns. Be prepared to get your hands dirty carrying out a wide range of SEO, Content and CRO tactics. From technical optimisation, content development and user experience to analysis, monitoring, tracking and reporting, you will run your own accounts to help your clients’ businesses grow.
- Minimum Qualification: Degree
- Experience Level: Senior level
- Experience Length: 3 years
Job Description/Requirements
Responsibilities:
- Produce and implement content and SEO strategies
- Reporting on campaigns, prepare reports showing progress and identify weakness or lost opportunities with insightful recommendations
- Optimizing campaigns to ensure maximum effectiveness
- Supporting the agency's planning and strategy team
- Consultancy surrounding user experience, accessibility and information architecture
Preferred Qualifications:
- 3+ year’s previous SEO experience - An agency or online marketing background a plus
- A degree (or equivalent qualification) in computing, business, marketing, communications or related subjects
- Knowledge of Website Build & Web Administration experience – HTML, XML, JavaScript, RSS, W3C, DDA, server maintenance, knowledge of analytics packages and internet protocols
- Hands-on knowledge of SEO tools such as Ahrefs, ScreamingFrog and Rank Tracking Tools
- General grasp of Content Management Systems (CMS)
- Strong understanding of Analytics and Tag Manager
- Demonstratable experience in CRO platforms including Optimizely, AB Tasty and Target.
- Experience with Tableau and Analytics Canvas a plus
- An ability to use Microsoft & Google Suite products to creatively tell the story of your work (Especially PowerPoint / Excel & Google Slides / Sheets)
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