Demand Marketing Specialist - SEO Web Developer (French)
LexisNexis
Marketing & Communications
Law & Compliance
₵
Confidential
1 month ago
Job Summary
The successful candidate will demonstrate a high level of flexibility, efficiency, rigor and understanding of the internet and web technologies. He/she will be mainly responsible in migrating Reed Exhibitions sites to the new CMS platform ensuring functionality as well as in ensuring that all tracking, tagging and SEO techniques are applied consistently using the agreed methodology, using the consistently applied tracking metrics to propose improvements and deliver optimisation. He/she shall have solid foundation in HTML and will demonstrate dynamism, proactivity and team spirit.
- Minimum Qualification: Degree
- Experience Level: Entry level
- Experience Length: 2 years
Job Description/Requirements
Accountabilities:
- Accurately update, publish and manage content across Reed Exhibitions’ event websites and platforms (e.g. Blogs,
- E-commerce etc) using agreed content from content marketing teams.
- Test event website on new and various web browsers on a regular basis
- Update time references and GDPR requirements in footer of websites or other locations.
- Review each page on websites for consistency (fonts, photo sizes, etc.) and usability
- Work to provide recommendations to relevant teams, ensuring that best practices are applied, improved and optimized
- Work with various RX teams to proactively understand the broader customer journey, ensuring that there’s alignment for tracking and messaging (working with the appropriate teams as required)
Job Specifications:
Core Competencies
- Data and Analytics Management: Ability to understand, analyze, gather and organize data in an account management tool or database and marries the results gathered and tasks accomplished with industry specific trends and demographics
- Facilitation: The rudiments of an effective facilitator such as attributes and presentation skills
- Campaign Management: Ability to conceptualize, create and execute an effective campaign journey across a variety of platforms
- Web Development and Optimization: Ability to manage, implement, execute optimized content and
- web framework and analyze digital performance
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