Content Marketing Specialist / Blogger

Responsibilities

• Develop and execute a comprehensive content marketing strategy that aligns with our overall business objectives
• Create and distribute engaging content including blog posts, and other channels as required.
• Conduct thorough research on our target audience, competitors, and industry trends to inform our content strategy
• Collaborate with internal stakeholders, including our content and marketing teams, to ensure that our content is aligned with our brand messaging and business goals
• Measure and analyze the effectiveness of our content marketing efforts, using metrics such as website traffic, engagement, and conversions to refine our strategy and improve results
• Stay up-to-date with the latest content marketing trends and technologies, and identify opportunities for us to stay ahead of the curve

Requirements

• English as a 1st language
• Minimum of 5 years of experience in content marketing, with a proven track record of creating high-quality content that drives traffic and increases conversions
• Ownership and operation of at least one successful blog that demonstrates your content marketing skills and preferably in software services
• Exceptional writing and communication skills, with the ability to adapt your writing style to different audiences and channels
• Strong analytical skills, with the ability to use data to inform content strategy and measure results
• Creative and strategic mindset, with the ability to think outside the box and generate new ideas for content
• Experience using content marketing tools such as Google Analytics, SEMrush, and Hootsuite