Content Marketing Manager
Marketing & Communications
The Content Marketing Manager will define and execute strategy for content marketing initiatives across multiple platforms and formats, to drive thought leadership, traffic, and sign-ups. The role is both critical to establishing Cloudways as a brand, and delivering quality traffic that converts to users.
- Minimum Qualification:Degree
- Experience Level:Entry level
- Experience Length:3 years
- Own and execute content strategy and plan to 2X traffic, signups and conversions from the blog within 12-months
- Outrank competitors on Key Landing Pages in next 6 months with 2X Traffic Improvement from Organic.
- Own content for product launches to maximize and drive key performance outcomes.
- Own content team quality & efficiency KPIs.
- BA/BS degree or equivalent working experience (Mass Communications, Marketing, Computer Science)
- 3 years of experience in producing content for the web specifically, as well as channel-specific knowledge (blog, web copy, social media, etc.)
- Past experience of working with SEO content, landing page copywriting, CRO.
- In-depth knowledge of the content clusters, co-creating content with influencers and customers.
- Experience in producing smart CTAs according to the visitor lifecycle stage
- Advance knowledge of Google Analytics and other content analytics tools.
- Advance knowledge of content decay and improving old content
- Knowledge of internal linking techniques
- Able to build content distribution plans for different content types
- Understand the buyer decision process and content needed to help customer make a decision
- Good time-management & team management skills
- Setup content quality and efficiency KPIs
- Build dashboards with BI team to show the progress of each initiative
- Ability to multitask
- Strong interpersonal and communication skills
- Critical-thinker and problem-solver
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