Content Marketing Manager

Responsibilities:

• Own and execute content strategy and plan to 2X traffic, signups and conversions from the blog within 12-months
• Outrank competitors on Key Landing Pages in next 6 months with 2X Traffic Improvement from Organic.
• Own content for product launches to maximize and drive key performance outcomes.
• Own content team quality & efficiency KPIs.

Requirements:

• BA/BS degree or equivalent working experience (Mass Communications, Marketing, Computer Science)
• 3 years of experience in producing content for the web specifically, as well as channel-specific knowledge (blog, web copy, social media, etc.)
• Past experience of working with SEO content, landing page copywriting, CRO.
• In-depth knowledge of the content clusters, co-creating content with influencers and customers.
• Experience in producing smart CTAs according to the visitor lifecycle stage
• Advance knowledge of Google Analytics and other content analytics tools.
• Advance knowledge of content decay and improving old content
• Knowledge of internal linking techniques
• Able to build content distribution plans for different content types
• Understand the buyer decision process and content needed to help customer make a decision
• Good time-management & team management skills
• Setup content quality and efficiency KPIs
• Build dashboards with BI team to show the progress of each initiative
• Ability to multitask
• Strong interpersonal and communication skills
• Critical-thinker and problem-solver