Content Coordinator/Community Engagement Specialist

Responsibilities:

• Contribute to weekly content calendars for owned social media channels across Instagram, Facebook, Threads, Twitter, TikTok, and YouTube.
• Collaborate with the Creative team on asset development with the ability to create assets on Canva for social.
• Work with the Marketing team to project manage the creation of engaging digital content including video edits, gifs, and graphics.
• Contribute to the creation of  ‘always on’ content to ensure our community remains engaged and continues to develop relationships with creators and partners.
• Employ content creation skills to maintain a clear and consistent tone of voice and meaningful narrative on social channels.
• Manage the process of obtaining assets from participating creators, partners, and sponsors.
• Support on other consumer-facing communications, as applicable, including email and website content and updates for maximum SEO and growth.
• Monitor social media trends and stay on top of competitor activity and audience behavior via social listening.
• Gather and analyze digital results and trends to feed into weekly social media reports that are shared with the marketing team.
• Research and identify potential new social, creator, or digital partnerships to help evolve marketing campaigns.
• Deliver post-event campaign reports for sponsors in collaboration with Senior Social Media Manager.
• Grow social media channels, in terms of audience numbers and engagement.
• Identify new social channels and influencers in order to grow brand awareness.
• Consistently publish on social profiles and blog content on our website.
• Some weekend work may be required to travel to events and meetings to capture content as well as meet with team members.

About You:

• You have at least 1-2+ years of demonstrated, professional experience working within current social media platforms (Instagram, Facebook, Twitter, TikTok and YouTube) with knowledge of current trends and techniques.
• You're extremely creative and intelligent when it comes to telling stories. You understand how culture affects storytelling, and you love to stay abreast of new social media trends.
• You have knowledge and enthusiasm for the digital marketing space.
• You have an interest and passion for the creator community.
• You have experience using various analytics software.
• You have an intermediate ability to create photo and graphic assets and video editing.
• You have a natural curiosity about trends and culture.
• You have excellent interpersonal skills, with an outgoing and engaging disposition, and an open, consultative approach to working with colleagues and partners.
• You have strong organizational and project management skills.
• You are an analytical and creative thinker.
• You have a good understanding of social media and digital platforms and metrics.
• Experience in HTML and Photoshop is preferred, but not required.
• You have knowledge of SEO best practices.