Brand Manager (Reconnect) at Vodafone Ghana

The Brand Manager provides expert knowledge, to deliver against the strategy and vision of the Vodafone Brand. They execute on the Brand positioning across products, services and innovations that are launching, ensuring consistent delivery and execution of the Brand strategy which is brought to life through ‘on Brand’ positioning, messaging and creative Brand Manager focuses on the supervision of the creative agency(s) , who develop and deliver effective Vodafone communications in line with the Brand strategy, promote and maintain the Brand image, manage the media plans in order to support brand and commercial priorities to include driving target achievement and increasing Brand value.This role is targeted at women seeking to return to the workforce from a career break.Job Responsibility Assists, advises on and executes brand positioning, identity development and campaign approval processes and activitiesHas people supervisory responsibility for a team of Marketing Communications and Brand professionals the creative agency, events and activations agencies, etc. and contributes towards delivering a range of strategic brand, communication and identity programmes across all channels, audiences and segments, which may be in conjunction with other Brand teams;Maintains strong relations and works closely with relevant departments Consumer Business Units (CBU), Vodafone Business Units (VB), Vodafone Foundation, Technology, Digital Marketing and CVM, etc.) on propositionsWorks effectively with internal audiences and external agencies/vendors to ensure understanding of the Brand identity, interpretation and creative expression – challenging interpretation where requiredUses best practice knowledge to ensure Brand best practice is utilized within the team, beyond the team and educates stakeholders on best approachWill support with defining the annual Brand plan, translating it into operational plans and campaignsSupports collaboration with creative and Brand Communications vendors to develop ongoing briefs and manages the agency delivery processWill support with sponsorship deals, managing ongoing rights, contractual and activation elements);Delivers ad-hoc campaigns across consumer segments) and work with campaign teams to ensure consistency between all Brand / tactical advertising campaigns in terms of message and deliveryTake initiatives and make strategic marketing recommendations that impact directly or indirectly on the brand, and the home function at largeOwn and manage agency(s) delivery process, with continuous assessments and institute optimized delivery process to ensure OTIF delivery on projects. Must own agency performance KPIs and ensure agency performance must be above average all year throughDevelop people – co-drive agency development agenda. Also own and drive knowledge and skill development for assistant brand managers, Management Trainees, National Service Personnel and interns assigned to the home UnitDevelops and submits reports on all projects worked on with clear learnings and recommendations implementable on future projects Capabilities: Deep consumer & brand understandingData interpretation leading into insightsDrive brand engagementBasic Marketing skillsTeam leaderBrand Management: Define & embrace the clear role that the Vodafone brand plays in our customers lives, engage internal & external stakeholders to deliver it. Design, develop and execute segment annual plans, adhere to clear brand guidelines using both physical and digital communication tools in an integrated way. Develop ideas and content/ad to support plans and execute via brief writing, working with agencies, assessments and production.Modern Marketing Leadership: Adopts the best new modern marketing practices trends, debates in digital marketing, development in agile etc.) as well as rethinks and refines classic approaches to drive the customer agenda of the business. Understands and leverages channels and technologies AI, Cloud, ML etc.) that change the environment in which marketers operate. Must constantly innovate and explore new ideas to improve brand saliencePR & Sponsorship: Work with partners and stakeholders to Develop and deliver clear PR and Sponsorship campaigns in order to spread information & visibility of Vodafone – including its purpose, values, products & services, corporate social activities – to the public in effective and efficient wayStakeholder management: Demonstrate effective stakeholder management skills to ensure consistent feedback and updates on tasks for the various units while exercising emotional intelligenceCommunication: Effective communication skills (spoken and written) with the ability to use PowerPoint, Excel. Ability to deliver clear and concise presentations to communicate ideasProject Management – Utilise PM knowledge and experience to develop work plans with rigorous monitoring and evaluation process to flawlessly execute projects from initiation to project end Prior Experience: Brand or account manager experience (client/agency) (minimum 5 years)Numerical and analytical skills / degree of comfort with basic math (decimal and percentages)Consumer data analysis skillsBudget management skillsAdvanced Microsoft Excel (formulas, formatting. Anything that helps in the optimization process)PowerPoint skills, Presentation and communication skillsGraduate in marketing, advertising, brand management, and/or communicationsPrior experience in telecoms industry is a plus but not a requirementProject management knowledgeMust demonstrate clear knowledge of and understanding of the local marketing communications landscape