Marketing Specialist

Company Description:

This role is for a Ghanaian-owned business based in the United States, seeking to work with a skilled Marketing Specialist to support growth, brand visibility, and customer acquisition. The company operates with a global mindset and values creativity, accountability, and measurable results. This is a full time yet collaborative role with direct access to decision-makers and the opportunity to shape marketing strategy and execution.

Role Description:

• We are seeking a high-performing Marketing Specialist to own and scale our ecommerce

marketing efforts. This role requires a strategic thinker and hands-on executor who can build

systems, manage campaigns end-to-end, and drive measurable revenue growth across multiple

digital channels.

Key Responsibilities:

• Own the full digital marketing strategy for the ecommerce business, from acquisition to

retention

• Build, launch, and optimize high-converting sales funnels across websites, landing

pages, and checkout flows

• Manage and scale paid media campaigns across Google Ads, Facebook/Instagram, and

retargeting platforms

• Develop and execute email and SMS marketing strategies, including automation,

segmentation, and lifecycle campaigns

• Lead SEO initiatives, including keyword research, on-page optimization, technical SEO

coordination, and content strategy (SEO is a required qualification)

• Collaborate with creative teams to guide ad creative, copywriting, and branding

consistency

• Monitor and analyze performance metrics (ROAS, CAC, AOV, LTV, conversion rates)

and adjust strategy accordingly

• Conduct A/B testing on ads, landing pages, emails, and funnels to improve performance
• Manage marketing calendars, campaign timelines, and promotional launches
• Oversee marketing tools, platforms, and vendors to ensure efficiency and performance
• Prepare regular performance reports and present insights and recommendations to

leadership

• Identify new growth opportunities, channels, and partnerships to expand revenue
• Ensure compliance with data privacy, email, and SMS regulations

Qualifications:

• 5+ years of ecommerce or digital marketing experience
• Proven experience building and scaling marketing funnels
• Strong hands-on experience with paid ads, email, SMS, and SEO
• Analytical mindset with experience using performance data to drive decisions
• Ability to manage multiple projects in a fast-paced environment

Preferred Qualifications:

• Experience with Shopify, WooCommerce, or similar platforms
• Experience managing agencies or contractors

CRO and UX optimization experience

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