Marketing Manager

Key Responsibilities:

• Develop and implement a comprehensive marketing plan aligned with the institute’s enrollment targets and strategic goals.
• Lead campaigns for student recruitment across traditional and digital channels.
• Monitor and evaluate marketing performance metrics and adjust strategies as needed.
• Supervise the marketing team (social media marketers, graphic designers, content creators).
• Assign tasks, set deadlines, and ensure timely delivery of campaigns and promotional content.
• Oversee the creation and distribution of promotional materials, brochures, adverts, and newsletters.
• Serve as the brand custodian of the institute.
• Oversee social media strategy and advertising budgets.
• Analyze online engagement and web traffic reports to optimize digital efforts.
• Develop relationships with senior high schools, youth organizations, NGOs, and corporate partners to promote training programs.
• Represent the institute at career fairs, exhibitions, and community events.
• Coordinate school tours, open house events, and marketing activations.
• Prepare and manage the marketing budget, ensuring cost-effective campaigns.
• Produce monthly and quarterly marketing performance reports for management review.

Qualifications and Skills:

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field. A master’s degree is an advantage.
• 3–5+ years of progressive marketing experience, preferably in education or training services.
• Proven record of accomplishment in developing and executing successful marketing strategies.
• Strong leadership, communication, and interpersonal skills.
• Proficiency in digital marketing tools, CRM systems, and analytics software.
• Ability to think creatively and work under pressure to meet tight deadlines.

Location: Teshie
Salary Range: GHC 3,000
Employment Type: Full-Time