AutoBridge Ghana

Social Media Manager - Automotive Industry

AutoBridge Ghana

Marketing & Communications

Today
Easy apply New Immediate Start

Job summary

We are looking for an experienced and creative Marketing Manager with a strong background in the automotive industry to lead our marketing strategy and brand presence. This role combines strategic marketing, content creation, and on-camera presence, with a strong focus on generating customer demand and positioning the company as a trusted automotive market leader.

Min Qualification: Degree Experience Level: Senior level Experience Length: 6 years Working Hours: Full Time

Job descriptions & requirements

Key Responsibilities

  • Develop and execute marketing strategies to drive customer acquisition and increase vehicle sales
  • Plan, launch, and optimize marketing campaigns across digital channels to generate qualified customer leads
  • Create and manage content for social media platforms (Instagram, TikTok, YouTube, Facebook, etc.) to promote vehicles and company services
  • Act as a brand ambassador and influencer for the company by appearing in video content, automotive reviews, and promotional materials
  • Stay up to date with automotive market trends, competitor activity, and customer behavior
  • Collaborate with sales and operations teams to align marketing efforts with business goals
  • Track performance metrics and continuously improve marketing effectiveness


Required Experience & Skills

  • Proven experience in the automotive industry, specifically selling or marketing vehicles
  • Strong understanding of digital marketing, social media growth, and content-driven lead generation
  • Comfortable and confident appearing on camera and representing the brand publicly
  • Creative mindset with the ability to turn vehicles and market insights into engaging content
  • Strong communication, presentation, and storytelling skills
  • Self-driven, results-oriented, and comfortable working in a fast-growing environment


Education

  • Bachelor’s degree required 
  • Education completed in Europe or the United States is preferred
  • Seniority Level
  • Mid-level professional (typically 5–8 years of relevant experience)


What We Offer

  • Opportunity to become a public face of a growing automotive brand
  • High visibility role with direct impact on company growth
  • Competitive compensation package
  • Creative freedom to build and scale marketing initiatives
Content Creation & Storytelling Paid Ad Management (Meta & Google Ads) Data Analytics & Reporting Platform-Specific Strategy & SEO

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