Sales Manager / Business Development Manager

Key Responsibilities

Business Development & Market Expansion

• Identify and develop new business opportunities in target markets and industries.
• Conduct market research to understand customer needs, competitor activities, and industry trends.
• Develop and execute business development strategies to increase market share.
• Build and maintain a strong sales pipeline.

Sales Strategy & Execution

• Develop and implement sales plans aligned with company goals.
• Meet or exceed monthly, quarterly, and annual sales targets.
• Prepare and deliver compelling sales presentations and proposals.
• Negotiate contracts, pricing, and terms with clients.

Client Relationship Management

• Build and maintain long-term relationships with key customers and distributors.
• Act as the main point of contact for client inquiries and concerns.
• Ensure high levels of customer satisfaction and retention.
• Conduct regular client visits and follow-ups.

Account Management

• Manage existing accounts to maximize repeat business and upselling opportunities.
• Monitor customer orders, delivery timelines, and after-sales service.
• Collaborate with production and logistics teams to ensure timely fulfillment.

Collaboration & Internal Coordination

• Work closely with production, supply chain, and finance teams to align sales with operational capacity.
• Provide customer feedback to improve product offerings and service delivery.
• Support product development initiatives based on market demand.

Reporting & Performance Tracking

• Maintain accurate sales records and CRM updates.
• Prepare regular reports on sales performance, forecasts, and pipeline status.
• Analyze sales data to identify trends and improvement areas.

Branding & Promotion

• Represent the company at trade shows, exhibitions, and industry events.
• Support marketing campaigns and promotional activities.
• Enhance brand visibility in target markets.

Qualifications & Requirements

• Education: Bachelor’s degree or HND in Business Administration, Marketing, Sales, Engineering, or a related field.
• Experience: 3–5 years of experience in sales or business development within a manufacturing environment.
• Proven track record of meeting or exceeding sales targets.
• Experience working with B2B clients, distributors, or industrial customers.

Skills & Competencies

• Strong sales, negotiation, and closing skills
• Excellent communication and interpersonal abilities
• Strategic thinking and market analysis skills
• Ability to build and maintain client relationships
• Good understanding of manufacturing processes and supply chains
• Self-motivated with strong results orientation
• Proficiency in MS Office and CRM tools

Key Performance Indicators (KPIs)

• Revenue growth and sales target achievement
• Number of new clients acquired
• Customer retention rate
• Sales pipeline conversion rate
• Market share growth
• Client satisfaction levels

Working Conditions

• Office and field-based role (client visits required)
• Frequent travel may be required
• Occasional participation in trade fairs and industry events

Preferred Attributes

•  Experience in a specific manufacturing sector (e.g., plastics, FMCG, industrial goods)
• Existing network of industry contacts
• Knowledge of pricing strategies and contract management
• Ability to work independently and as part of a team

Salary: Attractive

Location: Volta Region, HO