2 months ago

Job Summary

The Marketing Narrative Lead will plug into all Marketing & Product verticals to ensure a company-wide strategic approach to copy, embedding themselves in cross-functional teams which will enable them to become experts in each product and project. As the custodian of the brand voice and tone, the Marketing Narrative Lead takes ownership of not only building out definitive personality and style guides for each vertical, but also articulating the specifics of these through workshops and playbooks, empowering all within the company to be able to write effectively on-brand.

  • Minimum Qualification:Degree
  • Experience Level:Mid level
  • Experience Length:3 years

Job Description/Requirements


  • Company-wide ownership of all externally-facing copy, including social media, blogs, website, advertising, press releases and in-product copy

  • Responsible for writing, reviewing, and editing all copy as required by the company, including both short-form and long-form

  • Collaborate with cross-functional teams across the company, acting as the brand voice custodian

  • Oversee and direct copy projects that may be written by others, both internal & external

  • Relish the responsibility of being the custodian of brand voice and tone, acting with authority to ensure your strategy is followed

  • Build and maintain style guides and terminology guides for consistent external comms

  • Work with leadership team on internal messaging and company-wide initiatives (such as mission & values)

  • Forge strong internal relationships with all relevant stakeholders to ensure you are constantly looped in on all relevant conversations


  • 3+ years of professional writing experience ideally including a high profile web3 consumer project with its own token

  • Good knowledge of the crypto/ web 3 environment, latest technological developments, key players, protocols and best practices in web 3 marketing

  • Must be a self-starter, creative thinker, and quick learner that requires very little oversight

  • Must be a pleasure to work with, flexible, and easy-going

  • Self-motivated and capable of setting goals and seeing projects through to completion

  • Thrives in fast-paced environments and can adapt quickly to shifting priorities

  • You have strong personal organisation and project management abilities

  • Outstanding interpersonal skills and the ability to effectively communicate, build rapport, tell stories, and relate to others in both written and verbal forms

  • Native or Fluent English

  • Consistently flawless grammar

  • Understanding of blockchain and cryptocurrency industry

  • You want to change people’s lives for the better and break traditional norms

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