Marketing Narrative Lead

RESPONSIBILITIES

• Company-wide ownership of all externally-facing copy, including social media, blogs, website, advertising, press releases and in-product copy

• Responsible for writing, reviewing, and editing all copy as required by the company, including both short-form and long-form

• Collaborate with cross-functional teams across the company, acting as the brand voice custodian

• Oversee and direct copy projects that may be written by others, both internal & external

• Relish the responsibility of being the custodian of brand voice and tone, acting with authority to ensure your strategy is followed

• Build and maintain style guides and terminology guides for consistent external comms

• Work with leadership team on internal messaging and company-wide initiatives (such as mission & values)

• Forge strong internal relationships with all relevant stakeholders to ensure you are constantly looped in on all relevant conversations

REQUIRED QUALIFICATIONS

• 3+ years of professional writing experience ideally including a high profile web3 consumer project with its own token

• Good knowledge of the crypto/ web 3 environment, latest technological developments, key players, protocols and best practices in web 3 marketing

• Must be a self-starter, creative thinker, and quick learner that requires very little oversight

• Must be a pleasure to work with, flexible, and easy-going

• Self-motivated and capable of setting goals and seeing projects through to completion

• Thrives in fast-paced environments and can adapt quickly to shifting priorities

• You have strong personal organisation and project management abilities

• Outstanding interpersonal skills and the ability to effectively communicate, build rapport, tell stories, and relate to others in both written and verbal forms

• Native or Fluent English

• Consistently flawless grammar

• Understanding of blockchain and cryptocurrency industry

• You want to change people’s lives for the better and break traditional norms