Product Marketing Manager, Customer Advocacy

What You’ll Do:

• Manage the strategy and execution of GitLab’s Executive Advisory Board program including our annual in person event, as well as quarterly virtual meetings
• Build and program manage GitLab advocate spotlight and award programs
• Partner directly with the Content Marketing team to create marquee content programs that amplify customer success and innovators in DevSecOps
• Develop trusted relationships with Sales and Customer Success to identify top advocates for your programs, and enable their teams
• Deploy white-glove experiences and upleveled interactions to all customer advocates that foster positive sentiment to future advocacy opportunities and product growth
• Collaborate with Product Marketing, Brand, Integrated Marketing, Communications, and beyond to build integrated plans and continued collaboration between your programs and other GTM initiatives
• Triage stories and advocates to the extended Customer Advocacy team for additional advocacy opportunities such as speaking engagements, press, and analyst interviews  
• Measure and report on program effectiveness and areas for improvement

What you’ll bring :

• Experience curating, building, and executing programs, events, and content both for customers and customers, including executives
• Experience partnering with Marketing, Sales, Customer Success, Product, Community, and beyond to foster alignment, buy in, and integrated GTM plans
• Experience working directly with champions and advocates of all levels to foster trust and shine a light on their teams’ successes
• Experience creating forward-looking program strategies that directly supports business outcomes and pipeline 
• Event management experience, both in-person and virtual, is highly preferred
• A record of creating tracking, documentation, and processes that deliver results