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Product Marketing Manager, Customer Advocacy

GitLab

Marketing & Communications

IT & Telecoms GHS Confidential
4 weeks ago

Job Summary

Do you love creating impactful programs and experiences that activate and empower customer advocates? As a Product Marketing Manager, Customer Advocacy, you’ll create and own programs that foster evergreen relationships with top customer advocates and enterprise brands that fuel an integrated strategy aligned to pipeline-driving initiatives, threading the customer voice into all Go-To-Market motions. You’ll partner closely with Sales, Customer Success, and the broader Marketing organization to curate programs that identify, activate, and amplify the right customer advocates that help us sell.

  • Minimum Qualification: Degree
  • Experience Level: Mid level
  • Experience Length: 4 years

Job Description/Requirements

What You’ll Do:

  • Manage the strategy and execution of GitLab’s Executive Advisory Board program including our annual in person event, as well as quarterly virtual meetings
  • Build and program manage GitLab advocate spotlight and award programs
  • Partner directly with the Content Marketing team to create marquee content programs that amplify customer success and innovators in DevSecOps
  • Develop trusted relationships with Sales and Customer Success to identify top advocates for your programs, and enable their teams
  • Deploy white-glove experiences and upleveled interactions to all customer advocates that foster positive sentiment to future advocacy opportunities and product growth
  • Collaborate with Product Marketing, Brand, Integrated Marketing, Communications, and beyond to build integrated plans and continued collaboration between your programs and other GTM initiatives
  • Triage stories and advocates to the extended Customer Advocacy team for additional advocacy opportunities such as speaking engagements, press, and analyst interviews  
  • Measure and report on program effectiveness and areas for improvement


What you’ll bring :

  • Experience curating, building, and executing programs, events, and content both for customers and customers, including executives
  • Experience partnering with Marketing, Sales, Customer Success, Product, Community, and beyond to foster alignment, buy in, and integrated GTM plans
  • Experience working directly with champions and advocates of all levels to foster trust and shine a light on their teams’ successes
  • Experience creating forward-looking program strategies that directly supports business outcomes and pipeline 
  • Event management experience, both in-person and virtual, is highly preferred
  • A record of creating tracking, documentation, and processes that deliver results

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