Key Responsibilities:

Trade & Association Engagement

Represent Micson City Company Limited at hairdresser association meetings, trade fairs, and professional beauty gatherings across Greater Accra and beyond.
Prepare and deliver compelling product presentations and brand pitches to hairdresser associations, salons, and professional groups to drive adoption of our hair care range.
Build and maintain strong relationships with key opinion leaders, salon owners, and association executives to foster brand advocacy.
Track all association engagements, attendee feedback, and follow-up actions in a structured engagement log.

Consumer & Shopper Insight Gathering

Design and conduct regular consumer and shopper surveys across salons, open markets, supermarkets, and informal retail channels.
Gather insight on shopper purchasing behaviour, brand perception, usage occasions, and unmet needs for both hair care and home cleaning product categories.
Translate raw consumer data into actionable marketing recommendations for product positioning, packaging improvements, and communication strategy.
Maintain a structured consumer insights database to track sentiment and purchasing trends over time.

Price Monitoring & Competitive Intelligence

Conduct regular price comparison exercises across key retail formats (markets, supermarkets, wholesalers) to benchmark Micson City products against competitors.
Build and maintain a price tracking matrix covering competing hair care and home cleaning brands, updated at least monthly.
Provide monthly price intelligence reports with recommendations on pricing adjustments, promotional pricing windows, and value positioning.
Monitor competitor promotional activities, pack size changes, and new product launches to keep the business informed and responsive.

Market Research & Data Analysis

Design and execute structured market surveys to assess brand awareness, product penetration, distribution reach, and competitive positioning.
Analyse market data to identify growth opportunities, emerging consumer trends, white-space territories, and under-served customer segments.
Prepare clear, well-presented research reports and dashboards for management, with data-backed strategic recommendations.
Collaborate with the sales team to validate field observations with quantitative research findings.
Track and report on key marketing KPIs including brand awareness scores, trial and repeat purchase rates, and market share estimates.

Social Media & Digital Content Creation

Develop and execute a monthly social media content calendar for Micson City Company Limited across platforms including Facebook, Instagram, TikTok, and WhatsApp Business.
Create engaging, on-brand content — including graphics, short videos, testimonials, and educational posts — tailored for hair care and home cleaning audiences.
Monitor channel performance (reach, engagement, follower growth, conversions) and optimise content strategy based on analytics.
Respond to customer enquiries, comments, and feedback on social media in a timely and professional manner.
Identify and coordinate with relevant micro-influencers, hairstylists, and beauty content creators for brand collaboration opportunities.
Support promotional campaigns, product launches, and seasonal marketing activations with targeted digital content.

General Marketing & Brand Support

Support the planning and execution of trade promotions, product sampling campaigns, and in-store activations at key retail and wholesale outlets.
Coordinate production of marketing collateral including flyers, banners, branded materials, and product information sheets.
Maintain an updated library of brand assets, competitor materials, and market intelligence reports.
Liaise with distributors and field sales representatives to ensure consistent brand messaging at the point of sale.
Contribute to quarterly and annual marketing planning processes with research, insights, and content recommendations.

Qualifications & Expereince

Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
Minimum of 2 years of relevant marketing experience, preferably in FMCG, personal care, beauty, or home care sectors.
Demonstrable experience in market research, consumer insight gathering, and competitive analysis.
Proven track record of creating and managing social media content with measurable results.
Experience engaging trade bodies, professional associations, or B2B audiences is a distinct advantage.
Familiarity with the Ghanaian retail landscape — including open markets, wholesalers, and beauty supply channels — is highly desirable.

Skills & Competencies

Strong analytical and data interpretation skills with comfort working with spreadsheets and market data.
Excellent written and verbal communication skills in English; proficiency in Twi or other local languages is an added advantage.
Creative and visual content creation ability — proficiency in Canva, Adobe tools, or similar design platforms.
Social media management skills across Facebook, Instagram, TikTok, and WhatsApp Business.
Confident public presenter, able to represent the brand in professional and trade settings.
Highly organised with the ability to manage multiple workstreams simultaneously and meet deadlines.
A self-starter with a proactive attitude and strong commercial awareness.
High level of integrity, professionalism, and commitment to confidentiality.

Key Performance Indicators (KPIS)

Number of hairdresser association meetings attended and presentations delivered per quarter.
Consumer insight reports submitted monthly with actionable recommendations.
Price intelligence reports delivered on schedule with accurate, up-to-date competitive data.
Social media follower growth, engagement rate, and content output targets met monthly.
Market research reports completed on time and rated useful by management.
Successful execution of promotional activations and trade engagement events per quarter.

Work Enviroment & Conditions

Primarily office-based at Kpone Katamanso, Greater Accra, with regular field visits to markets, salons, and retail outlets.
Travel within Greater Accra and other regions of Ghana will be required for field research and association engagements.
Flexibility to work on evenings or weekends where trade events or social media campaigns require.

Marketing Executive

HAPPY Program