Marketing Manager At Accra World Trade Centre Limited (awtcl)

The Accra World Trade Centre Limited (AWTCL), a member of the prestigious World Trade Association (WTCA), a global network, whose membership includes over 320 World Trade Centres operating in almost 100 countries. AWTCL has the mission to integrate Ghanaian businesses into the worldwide alliance of World Trade Centres that provide businesses with services and facilities to make the conduct of international trade easier, faster and cheaper, leading to economic growth and prosperity.
ROLES
Key responsibilities and duties of the role
Marketing

• Developing and implementing all aspects of marketing strategy of WTC Accra
• Planning and coordinating activities across the full range of marketing disciplines including advertising, direct marketing, e-business, sponsorship and literature
• Evaluating customer research, market conditions, competitor data and implementing changes to marketing plan as needed
• Providing policy direction to internal and external stakeholders with respect to WTC Accra’s marketing function
• Managing and marketing of WTC Accra’s electronic billboard advertising business
• Building market position by locating, defining, developing, negotiating, and closing business deals and relationships
• Maintaining excellent knowledge and a clear understanding WTC Accra’s activities
• Liaising with WTC Accra business units, affiliated agencies, event managers, advertising and promotion executives to promote the company’s events and services
• Providing monthly financial report to show what is spent, committed and available for marketing campaigns.
  

Essential
Qualification Required & Experience

• Advanced degree in international trade, economics or business administration
• A minimum of 8 years’ experience in international business development, marketing or consulting
  

Desirable
Fluency in French and other international languages
Knowledge/Experience/Qualities
Specific knowledge/experience/qualities required for this role

• Exceptional and an experienced sales professional, with the ability to promote events, products and services
• Passion for sales, marketing and sales planning, and meeting customer needs
• Outstanding imagination and prospecting and negotiating skills
• Energetic personality, with outstanding communication, public speaking and presentation skills
• High level professionalism and ability to work as part of a team
• Excellent problem solving skills
• Ability to work under pressure in a busy environment
• Good IT skills, ability to learn and work with a bespoke database and proficiency in all relevant personal computer applications such as MS Word, Excel and Outlook
• Attention to detail and ability to create and maintain accurate paper records.
  

Location: Accra
How To Apply For The Job
Details are available at: info@wtcaccra.com
Closing Date: 31 January 2013
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