Head of Sales & Marketing Manager

Key Responsibilities

Strategic Leadership

• Develop and implement annual sales and marketing plans aligned with business objectives
• Lead market segmentation (Corporate, Leisure, MICE, OTA, Groups)
• Analyze market trends, competitor positioning, and pricing strategies
• Drive brand positioning and visibility in local and international markets

Revenue Generation & Sales Management

• Achieve room, banquet, and ancillary revenue targets
• Oversee corporate sales, travel trade, and conference sales pipelines
• Establish key account management strategies and partnerships
• Drive MICE (Meetings, Incentives, Conferences, Exhibitions) business growth

Marketing & Brand Management

• Develop integrated marketing campaigns (digital, PR, social media, offline)
• Manage hotel website, online reputation, and OTA platforms
• Ensure brand consistency across all communication channels
• Lead promotional campaigns, packages, and seasonal offers

Digital & Distribution Strategy

• Optimize online distribution channels (OTAs, GDS, direct booking platforms)
• Monitor website conversion rates and digital performance
• Collaborate with Revenue Management for pricing optimization

Customer Relationship Management

• Build and maintain strong relationships with key clients and stakeholders
• Drive customer loyalty programs and repeat business
• Monitor guest feedback and market perception

Team Leadership & Performance Management

• Lead, mentor, and develop the sales and marketing team
• Set targets, monitor performance, and conduct regular reviews
• Foster a results-driven and high-performance culture

Budgeting & Financial Management

• Prepare and manage departmental budgets
• Monitor ROI on marketing campaigns
• Ensure cost-effective utilization of resources

Key Competencies

• Strategic thinking and commercial acumen
• Leadership and team management
• Market intelligence and data analysis
• Negotiation and relationship management
• Digital marketing expertise
• Communication and presentation skills

Reporting & Accountability

• Daily: Sales activity and pipeline tracking
• Weekly: Strategy review and team performance meetings
• Monthly: Revenue, marketing ROI, and KPI performance report
• Quarterly: Strategic business review and market analysis

Expected Impact

• Increased revenue, profitability, and market share
• Strong brand positioning and digital presence
• Enhanced customer acquisition and retention
• High-performing, results-driven sales and marketing team

Requirements: 

• 3–5 years of relevant experience in a similar role
• Minimum of a bachelor’s degree; a master’s degree will be an added advantage

Location: Accra

Salary: Attractive