Sales Manager
Job summary
The Sales Manager is responsible for ensuring that all qualified opportunities are systematically converted into revenue through disciplined sales execution, structured pipeline management, and consistent performance improvement. This role exists to eliminate revenue leakage within the sales process. It ensures that: • Leads are not wasted • Opportunities are actively progressed • Deals are closed efficiently and consistently The Sales Manager is accountable for conversion performance, not just activity.
Job descriptions & requirements
KEY RESPONSIBILITIES
Sales Execution Oversight
The Sales Manager is responsible for ensuring that all sales activities are conducted with structure and purpose. This includes:
- Monitoring all active deals within the pipeline
- Ensuring that each opportunity has a clear next action
- Enforcing consistent follow-up and engagement with prospects
- Preventing stagnation of deals at any stage
The role requires constant visibility into all ongoing sales activity.
Pipeline Management & Progression
The Sales Manager must maintain a fully active and moving pipeline, ensuring that:
- Opportunities are properly qualified before entering the pipeline
- Deals progress through defined stages without unnecessary delays
- Pipeline value is sufficient to meet revenue targets
This includes identifying:
- Stalled deals • Weak pipeline areas
- Gaps in deal flow and taking immediate corrective action.
Conversion Optimization
A core responsibility of this role is to improve the efficiency of the sales process. This includes:
- Analysing conversion rates at each stage of the funnel
- Identifying points of drop-off
- Implementing strategies to improve closing rates
The Sales Manager must ensure that: Activity translates into measurable revenue outcomes.
Sales Team Management
The Sales Manager is responsible for:
- Setting clear weekly targets for Sales Executives
- Monitoring individual performance
- Providing coaching and guidance where necessary
- Ensuring accountability across the team
The role requires maintaining a high-performance culture focused on results.
Deal Support & Negotiation
The Sales Manager must actively support high-value or complex deals by:
- Assisting with negotiation strategies
- Structuring offers and pricing discussions
- Removing obstacles to closure
Performance Tracking & Reporting
The role must ensure that all sales activity is accurately tracked and reported. This includes:
- Maintaining up-to-date CRM records
- Producing weekly pipeline reports
- Providing clear visibility into revenue performance
REQUIRED QUALIFICATIONS & EXPERIENCE
- Minimum of 4–8 years in sales or business development
- Proven experience in closing deals and managing pipelines
- Experience leading or supervising sales teams
- Demonstrated ability to improve conversion performance
REQUIRED SKILLS & COMPETENCIES
- Strong negotiation and closing skills
- Analytical thinking and performance tracking
- Leadership and team management
- Structured execution and discipline
- Ability to identify and resolve bottlenecks
WORKING STYLE REQUIREMENTS
- Highly results-oriented and accountable
- Comfortable working with strict performance targets
- Data-driven approach to decision-making
- Ability to operate with urgency and precision
- Focus on outcomes rather than activity
REMUNERATION & PERFORMANCE INCENTIVES
- Competitive base salary
- Performance-based incentives tied to team revenue
- Additional rewards for exceeding targets
Salary: Attractive
Location: Accra
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