Head Of Sales

A Reputable Company

Job Summary

To act as the Lead in growing the Company’s range of products in Ghana, Liberia & Sierra Leone by selling its brands and maintaining relevant relationships that ensure optimum visibility and growth for the brand in ways consistent with the overall strategic plan of the business.

  • Minimum Qualification: Degree
  • Experience Level: Management level
  • Experience Length: 5 years

Job Description/Requirements

A multinational company with office, warehouse and production facility located in Tema Ghana is looking for a reputable Sales Manager for immediate employment. This company is one of the leading global companies in consumer goods within its sector. It has been operating in Ghana for close to 5 years and has ambitious growth plans for the future. The Sales Manager will be in charge of over 80 sales staff make-up of the TMs, FSRs, Sales men, Open market Representatives etc.


Main Responsibilities:

  • Provide leadership to the Sales Team in Ghana by developing and executing sales strategy, ensuring sales growth, through driving effective product and channel pricing/value chains, to achieve established sales targets.
  • Sets up and implement the business plan for the Company’s brands including revenue and cost, forecasts & targets in line with the integrated sales strategy.
  • Develop and maintain an efficient sales strategy according to the framework of the strategic plans, to achieve the quantitative and qualitative sales targets by providing direct and functional leadership.
  • Ensure an efficient Route to market system that will help improve our distribution especially in the rural areas of Ghana.
  • Drive volume & revenue growth through the right product mixes in the appropriate channels.
  • Drive Profitability by ensuring competitive pricing in the trade through regular market intelligence reports on competition.
  • Assess & appoint Distributors through proper evaluation of capital base, distribution expertise, organizational structure and commitment.
  • Develop sales plans, activities, campaigns and manages the day-to-day activities of a sales team to implement the organization's overall sales strategy.
  • Understand market, trade, and consumer needs to create the winning strategy.
  • Monitor sales volume, revenue, and costs against forecast to identify problem areas & come up with feasible solutions.
  • Develop and build the appropriate sales team to drive significant business growth.
  • Conduct Weekly Operational Review (WOR) & Monthly Operational review (MOR) with the regional team to review plans against actual and way forward.
  • Set clear key performance management metrics for the sales team in Ghana.
  • Identify training needs and gaps of Territory Managers and come up with ways to close the gap
  • Train TMs on Stakeholder Management, Distributor management & Field management & Negotiation.
  • Ensure Distributors are motivated to drive the agenda of the company by implementing a competitive trade term in the trade.
  • Oversee the implementation of the Sales Force Automation (SFA) across all the regions in Ghana.


Educational Level: Bachelor in Business/Economics/Marketing or related courses, though preferably Master degree

Years of Experience: 5 years or more of sales experience and 5 years or more of management/leadership experience needed


Send Cv and Motivation Letter (ML) to: yacquah91@gmail.com

  • Ensure your CV clearly shows your experience, skills and abilities.
  • All documents must be in PDF format

APPLICATION DEADLINE: 3 rd of January, 2022

Only Shortlisted applicants shall be contacted.

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