Sales Development Representative (SDR)

Responsibilities:

Key Responsibilities:

Prospecting and Lead Generation:

• Research and identify potential clients through various channels, including online research, social media, and industry events.
• Conduct outbound lead generation activities such as cold calling, email outreach, and personalized messaging to nurture prospects.

Qualification and Needs Analysis:

• Engage with prospects to understand their HR challenges, needs, and objectives.
• Qualify leads based on predefined criteria and prioritize opportunities for the sales team.

Appointment Setting: 

• Schedule meetings and demos with qualified leads for our sales executives.
  

Sales Collateral and Presentation:

• Effectively communicate our HR consulting services and value proposition to prospects.
• Share relevant sales materials and presentations to pique interest and generate curiosity.
• Develop a deep understanding of our recruitment & HR consulting services and effectively communicate their value to prospects.

Pipeline and Database Management:

• Maintain accurate and up-to-date records of all prospect interactions in the CRM (Zoho) system.
• Collaborate with the sales team and managers to transition qualified leads and facilitate seamless handoffs.

Sales Metrics: 

• Track and report on key performance indicators (KPIs) to assess and improve outreach effectiveness.
  

Market Intelligence & Analysis:

• Stay informed about industry trends, competitive offerings, and HR best practices to engage in informed discussions with prospects.
  

Qualifications:

• A bachelor's degree in business, marketing, or a related field is preferred.
• Proven experience in a sales or business development role, preferably in B2B sales.
• Excellent communication skills, both written and verbal.
• Strong interpersonal skills and the ability to build rapport quickly.
• Self-motivated, entrepreneurial, and goal-oriented, with a passion for exceeding targets.
• Familiarity with CRM software (e.g. Zoho) is a plus.
• Knowledge of the HR consulting industry or HR-related services is advantageous.

Location: Accra

Employment Type: Full Time

Salary Range: Attractive