Head of Content & Community

Sweatcoin

Marketing & Communications

IT & Telecoms Confidential
2 months ago

Job Summary

We are looking for a leader who can effectively manage and coach people, think and plan strategically to set a vision, while also being able to execute on that plan along with the team in a very dynamic and cross-functional environment. You should have a passion for decentralisation, empowering communities through tokenisation, and you should be fun and easy to work with.

  • Minimum Qualification:Degree
  • Experience Level:Senior level
  • Experience Length:3 years

Job Description/Requirements

RESPONSIBILITIES

  • Strategic management: Planning, forecasting, budgeting and reporting for/ on the success of the Content & Community function according to the business’s north-star metrics

  • Team Management: Responsible for the day-to-day management of a Community Manager - managing daily workload and output, performance appraisals and scaling the team according to the growth requirements of the business

  • Be the ‘voice’ and feedback of the end user internally to management, product and technical teams. Partner with the Marketing Director to build user profiles and personas to inform strategy

  • Workstreams to include, but not limited to:
    • Community Building: Oversee community-building programs and direct report(s) to expand our community and grow into new geographies

    • Messaging: Continuously build and improve messaging through community feedback and market research

    • Social Media Strategy: Lead social media strategy and execution across all channels

    • Content Creation: Communicate the narrative and value of our token to our community via planning, writing and editing educational content (written, image and video)

    • Any additional creative Content & Community initiatives that build brand awareness and aid the acquisition of both customers and partners


REQUIRED QUALIFICATIONS

  • 3+ years of marketing experience ideally including a high profile Web3 consumer project with its own token

  • Good knowledge of the crypto/ web 3 environment, latest technological developments, key players, protocols and best practices in web 3 marketing

  • Must be a self-starter, creative thinker, and quick learner that requires very little oversight

  • Must be a pleasure to work with, flexible, and easy-going

  • Self-motivated and capable of setting goals and seeing projects through to completion

  • You have launched or driven successful projects, initiatives, and have experience within ambassador programs

  • Thrives in fast-paced environments and can adapt quickly to shifting priorities

  • You have strong personal organisation and project management abilities

  • Outstanding interpersonal skills and the ability to effectively communicate, build rapport, tell stories, and relate to others in both written and verbal forms

  • Native or Fluent English

  • Understanding of blockchain and cryptocurrency industry

  • You want to change people’s lives for the better and break traditional norms

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