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Content Marketing Director, Owned Media

Publishing.com

Marketing & Communications

IT & Telecoms GHS Confidential
3 weeks ago

Job Summary

We seek a seasoned Content Marketing Director, Owned Media to lead our owned media channels: Blog, Websites, SEO, Email Marketing, and Social Media Marketing, with a laser focus on driving revenue through scalable content strategies.

  • Minimum Qualification: Degree
  • Experience Level: Senior level
  • Experience Length: 7 years

Job Description/Requirements

Responsibilities

  • Craft and implement a content marketing strategy that directly supports enterprise business growth objectives, with a clear focus on revenue generation and lead conversion.
  • Lead the creation, publication, and distribution of engaging, high-quality content across our blog, website, and social media platforms, designed to convert readers into leads and customers.
  • Enhance organic visibility and ranking with an SEO strategy explicitly geared towards attracting high-intent visitors.
  • Conceptualize and execute email marketing campaigns with a sharp focus on driving sales and monitoring performance to optimize for maximum conversion.
  • Direct social selling strategies that do more than engage—convert followers into leads and sales, aligning with broader business goals.
  • Work closely with sales, product, and customer service teams to ensure content strategies directly support sales targets and customer retention.
  • Build, manage, and mentor a small but powerful team of content creation specialists, editors, and marketing specialists, focusing on achieving sales and revenue goals through content.
  • Leverage data from sources such as Google Analytics 4 to drive strategy, focusing on metrics that matter: conversion rates, lead generation, and ROI.


Expected Outcomes

  • Direct Impact on Revenue - Drive significant revenue and customer acquisition increases through targeted, conversion-focused content strategies.
  • Sales-Aligned Content Creation - Deliver content that effectively moves users through the sales funnel, from awareness to decision, demonstrating the content's ROI.
  • Strategic Growth - Use data-driven insights to continually refine and escalate our content efforts, ensuring they align with and propel our business objectives.


Requirements

  • 7+ years of experience in content marketing strategy, including recent experience as a Director+, with a demonstrable track record of using content to drive revenue, leads, and customer acquisition.
  • Significant and recent professional industry experience in B2C or B2B SaaS, BizOps, and/or Direct Marketing.
  • Experience managing and growing multiple 6 to 7-figure owned media marketing funnels.
  • Demonstrated simultaneous ownership of multiple enterprise-level owned media channels, including Blog, Email, SEO, and Organic Social Media. 
  • Significant track record of engaging customers at scale using intent-driven SEO strategies.
  • Strong strategic and analytical skills, focusing on metrics demonstrating content's impact on sales and business growth.
  • Experience building and managing a team of content specialists who are also clearly focused on revenue generation and business objectives.
  • Proficient in using Google Analytics 4, as well as other content analytics and performance measurement tools, to optimize for sales and conversions.
  • Exceptional communication skills and experience working closely with sales and marketing teams to achieve business targets.

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