Marketing Technology (MarTech) Specialist

Responsibilities

• Collaborate with the marketing team to build and integrate funnel pages, manage form submissions, and integrate third-party services.
• Provide front-end support for CRO testing and devise solutions for full-funnel tracking.
• Utilize Google Analytics 4 for comprehensive user behavior analysis and tracking, incorporating insights from diverse sources to enhance decision-making.
• Develop and implement custom events, ensuring accurate tracking across digital platforms.
• Oversee UTM/URL parameter tracking for all traffic sources, attributing sales accurately to respective campaigns.
• Refine tracking and support email marketing campaigns.
• Aid in cross-domain tracking.
• Administer Google Tag Manager for advertising tags and trackers, enhancing end-to-end tracking abilities.
• Ensure proper Hyros setup and collaborate on defining marketing reports with data engineers.

Expected Outcomes

• Technical Implementation - Ensure end-to-end marketing funnel strategies are built to the Funnel Manager’s specifications.
• Technical Integration - Create integrations between a variety of marketing tools spanning every step of a given marketing or sales campaign. 
• Technical Maintenance - Proactively test for and fix any errors after a campaign goes live. 
• Technical Excellence - Iterate on past performance to make every campaign as successful as possible.

Requirements

• 5+ years of experience collaborating with marketing and sales teams for technical implementation of campaigns, with a specific focus on building end-to-end funnels.
• Proficiency in HTML, Javascript, and CSS for creating basic landing pages or similar.
• Significant recent professional experience and expertise with: 
  • ClickFunnels or WebFlow for funnel building
  • WebinarJam, Easy Webinar, or Demio for webinar funnels
  • Google Tag Manager and GA4
  • A significant CRM such as HubSpot, Active Campaign, or Salesforce 
  • Zapier or Make.io for automation
• A strong sense of responsibility, organization, and excellent communication skills, honed through diverse experiences in collaborative, fast-paced environments.

• Familiarity with Hyros, Wicked Reports, or Looker Studio.
• Familiarity with A/B testing tools such as Optimizely or VWO.
• Knowledge of SEO practices and tools such as SEMrush, Ahrefs, Moz, or Screaming Frog.