Category Marketing Manager
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Job summary
OLAM Ghana is seeking an experienced and strategic Category Marketing Manager to drive category growth, strengthen brand performance, and maximize market share. The successful candidate will be responsible for developing category strategies, analyzing consumer and market insights, leading product initiatives, and collaborating with cross-functional teams to deliver sustainable business growth.This role requires a commercially minded marketing professional with strong analytical capabilities and a passion for building successful brands in a competitive market.
Min Qualification:
Degree
Experience Level:
Mid level
Experience Length:
4 years
Language Requirement:
English
Working Hours:
Full Time - 8 to 5
Applicant Location:
Accra & Tema Region, Ghana
Job descriptions & requirements
Key Responsibilities
- Develop and implement category marketing strategies that align with business objectives and drive profitable growth.
- Analyze consumer behavior, market trends, competitor activities, and sales performance to identify growth opportunities.
- Develop annual category plans, including pricing, promotions, product positioning, and go-to-market strategies.
- Lead new product launches and support product lifecycle management initiatives.
- Collaborate with Sales, Supply Chain, Finance, and Trade Marketing teams to ensure successful execution of category plans.
- Monitor category performance using key performance indicators (KPIs) and recommend strategic improvements.
- Manage category marketing budgets and ensure efficient allocation of resources.
- Conduct market research and customer insight studies to support strategic decision-making.
- Work closely with advertising and creative agencies to develop effective marketing campaigns.
- Prepare regular reports and presentations on category performance and business opportunities.
Qualifications & Experience
- Bachelor's Degree in Marketing, Business Administration, Economics, or a related field.
- A Master's Degree or professional marketing qualification (CIM or equivalent) is an added advantage.
- Minimum of 4–6 years of experience in category management, brand management, or marketing.
- Experience in the FMCG, agribusiness, food manufacturing, or consumer goods industry is highly preferred.
- Proven track record of developing and executing successful category growth strategies.
Required Skills & Competencies
- Strong strategic thinking and commercial acumen.
- Excellent analytical and data interpretation skills.
- Strong project management and organizational abilities.
- Excellent communication, negotiation, and presentation skills.
- Ability to influence cross-functional teams and stakeholders.
- Strong understanding of consumer insights and market research techniques.
- Financial and budget management skills.
- Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.
- Experience using marketing analytics and reporting tools is an advantage.
Why Join OLAM Ghana?
- Competitive salary ranging from GHS 4,000 – GHS 6,000, based on qualifications and experience.
- Opportunity to work with a globally recognized agribusiness and food company.
- Professional development and leadership growth opportunities.
- Dynamic, innovative, and collaborative work environment.
Additional Requirement
- Applicants must be willing to relocate if required by the business.
- Only shortlisted candidates will be contacted.
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