Senior Brand Manager
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Job summary
OLAM Ghana is seeking an innovative and results-driven Senior Brand Manager to lead the development and execution of brand strategies that drive market growth, increase brand equity, and strengthen customer loyalty. The successful candidate will oversee integrated marketing campaigns, manage brand portfolios, analyze consumer insights, and collaborate with cross-functional teams to deliver sustainable business results. This role requires a strategic marketing leader with strong commercial acumen, creativity, and a proven track record of building successful brands within a fast-paced business environment.
Min Qualification:
Degree
Experience Level:
Senior level
Experience Length:
5 years
Language Requirement:
English
Working Hours:
Full Time - 8 to 5
Applicant Location:
Accra & Tema Region, Ghana
Job descriptions & requirements
Key Responsibilities
- Develop and implement comprehensive brand strategies aligned with the company's business objectives.
- Lead the planning and execution of integrated marketing campaigns across traditional and digital channels.
- Manage the company's brand portfolio, ensuring consistency in brand positioning and messaging.
- Conduct market research and analyze consumer behavior, industry trends, and competitor activities to identify growth opportunities.
- Drive new product launches and support product lifecycle management initiatives.
- Collaborate with Sales, Trade Marketing, Product Development, and Supply Chain teams to ensure successful execution of marketing initiatives.
- Develop and manage annual brand budgets while ensuring effective return on marketing investment (ROI).
- Monitor campaign performance using key performance indicators (KPIs) and recommend continuous improvements.
- Build and maintain strong relationships with advertising agencies, media partners, and external stakeholders.
- Prepare regular brand performance reports and present strategic recommendations to senior management.
Qualifications & Experience
- Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
- A Master's Degree or professional marketing qualification such as CIM is an added advantage.
- Minimum of 5 years of progressive experience in brand management or marketing, with at least 2 years in a leadership role.
- Experience in the FMCG, agribusiness, food manufacturing, or consumer goods industry is highly preferred.
- Demonstrated success in developing and executing high-impact brand strategies and marketing campaigns.
Required Skills & Competencies
- Strong strategic planning and commercial thinking.
- Excellent leadership and people management skills.
- Outstanding analytical and decision-making abilities
- Strong understanding of consumer insights, market research, and brand positioning.
- Excellent communication, presentation, and stakeholder management skills.
- Strong project management and organizational skills.
- Ability to manage multiple projects in a fast-paced environment.
- Financial and budget management skills.
- Proficiency in Microsoft Office Suite and marketing analytics tools.
- Experience with digital marketing platforms and data-driven marketing strategies is an added advantage.
Why Join OLAM Ghana?
- Competitive salary ranging from GHS 4,000 to GHS 6,000, based on qualifications and experience.
- Opportunity to work with one of the world's leading agribusiness and food companies.
- Professional development and leadership growth opportunities.
- Dynamic, collaborative, and innovation-driven work environment.
Additional Requirement
- Applicants must be willing to relocate if required by the business.
- Only shortlisted candidates will be contacted.
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