Social Media Strategist

Responsibilities:

• Develop engaging social media strategies for Toptal’s content to drive optimal organic reach.
• Create measurement frameworks in order to optimize all organic content to drive the highest possible engagement with the target audience.
• Proactively engages with the Publications Team in order to build content distribution strategies for their respective content pieces that will ensure highest possible organic engagement.
• Works with our Communications team to uncover and advise on influencer partnerships and opportunities.
• Monitors social media channels to understand content performance and opportunities for optimization.
• Partner with the Communications and Marketing teams in order to establish and achieve business goals in planning, deploying and measuring all social media content.
• Partner with the wider Social Media team to manage the content calendar, ensuring that all content is up-to-date, accurate, and approved by internal partners.
• Monitor and take ownership of content published in order to ensure correctness and accuracy of all content posted and shared on Toptal’s channels.
• Proactively advise on social media trends, emerging platforms, and best practices that can support Toptal’s objective of being the greatest talent company in the world.

Requirements:

• Bachelor’s degree or completed 4-year University certification required.
• Minimum of 4 years experience working in social media on behalf of a brand either as a Social Media Community Manager, Digital Content Manager or Social Media Strategist, preferably in the technology or talent industry, targeting B2B audiences.
• Strong understanding of Social Media best practices across different platforms and passion for crafting content across all social media platforms, including LinkedIn, Twitter, Facebook, and Instagram.
• Experience planning and managing social media metrics frameworks across multiple social media platforms.
• Comfortable making decisions on behalf of an organization and understanding of the role social media plays in the perception of a company.
• Familiarity and experience with social media content management platforms such as Sprinklr, Later, and Asana.
• Experience writing creative briefs for Art Directors, Copywriters, Designers, and Videographers which will produce assets optimized for social media.
• Strong understanding of both paid and organic social media strategy.
• You must be a world-class individual contributor to thrive at Toptal. You will not be here just to tell other people what to do.
• You must be comfortable with ambiguity and a motivated self-starter in order to succeed within Toptal.