Sales Executive

Key Responsibilities

Revenue Generation & Business Development

• Achieve individual premium targets through new business acquisition, renewals, and cross-selling of general insurance products.
• Actively prospect, identify, and convert new customers across retail, SME, or corporate segments.
• Manage and grow a portfolio of clients to maximize retention, premium growth, and product penetration.
• Support negotiation of terms, pricing discussions, and coverage structures in coordination with underwriting teams.
• Maintain accurate sales pipelines, forecasts, and activity reports.

Relationship & Intermediary Management

• Build and maintain strong relationships with brokers, agents, and direct customers.
• Serve as the primary point of contact for assigned accounts, ensuring consistent engagement and responsiveness.
• Support intermediaries with product knowledge, quotations, and timely service to enhance business flow.
• Participate in client meetings, presentations, and business reviews as required.

Product Knowledge & Technical Coordination

• Develop a strong understanding of general insurance products including Motor, Property, Health, Marine, Engineering, and Liability.
• Coordinate with underwriting teams to ensure accurate risk information, timely quotations, and adherence to underwriting guidelines.
• Ensure proper documentation, disclosures, and policy issuance requirements are met.
• Support claims-related customer inquiries and assist in escalation when required.

Relationship Management

• Build and maintain strong relationships with customers to encourage renewals and referrals.
• Provide post-sale support, including addressing basic customer inquiries or coordinating with service teams.
• Maintain regular contact with distribution partners (agents, branches, or banks depending on sales model).

Reporting & Performance Tracking

• Update daily activity logs including leads contacted, meetings held, and sales progress.
• Prepare weekly sales reports for the Branch Manager or Sales Supervisor.
• Track sales targets and highlight areas requiring support or improvement.

Market Intelligence

• Collect feedback from customers and prospects about competitor products or market conditions.
• Identify emerging customer needs and communicate insights to the sales team.
• Stay informed about new insurance products and updates.

Compliance & Ethical Sales

• Ensure all sales activities comply with regulatory guidelines and company policies.
• Practice ethical selling by providing accurate, transparent product information.
• Maintain confidentiality of customer information.
• Perform any other duties that may be assign from time to time.

KPI Indicators

• % of revenue generated
• Lead-to-Opportunity %
• Opportunity-to-Order %
• Average order value
• Average sales cycle time
• % Upsell and Cross-sell
• Sales volume by location
• % of Sales Target
• Close Deals Loss %

Competency and Skill Requirements

• Knowledge of general insurance products and policy structures
• Strong prospecting and closing skills
• Relationship management and negotiation
• Sales planning and pipeline management
• Customer-focused approach
• Familiarity with insurance documentation and compliance requirements
• Excellent negotiation skills.
• Effective presentation and facilitation skills.
• Proficiency with Microsoft Office tools including PowerPoint, Excel, Word and Adobe Photoshop.

Minimum Qualifications

• Bachelor’s degree in business, Marketing, Finance, Insurance, or a related field (preferred).
• Insurance certifications or professional training are an advantage.
• 4 to 6 years’ experience in general insurance sales or business development.
• Experience working with brokers, agents, or direct insurance customers is preferred.
• Proven track record of meeting or exceeding sales targets.

Location: Tema and Takoradi

Salary: GHS8,000.00