Job summary

A reputable manufacturing company is seeking a dynamic and results-driven Marketing & Brand Executive who will be responsible for planning, implementing, and monitoring marketing campaigns that enhance the company's brand awareness, generate leads, managing advertising activities, overseeing social media platforms and driving customer engagement to strengthen the company's brand and increase revenue.

Min Qualification: Degree Experience Level: Senior level Experience Length: 5 years Language Requirement: English Working Hours: Full Time - 8 to 5 Applicant Location: Ghana

Job descriptions & requirements

Key Responsibilities

Marketing & Brand Management

  • Develop and implement marketing campaigns to promote company products and services.
  • Plan and coordinate promotional activities, events, and brand awareness initiatives.
  • Create engaging marketing materials, including brochures, flyers, presentations, newsletters, and promotional content.
  • Work closely with outdoor sales team to ensure samples, brochures and other marketing materials & tool are always delivered to clients.
  • Measure and report on the effectiveness of marketing campaigns.
  • Maintain and protect the company's brand identity and reputation.
  • Work closely with the Sales team to develop marketing initiatives that increase customer acquisition and retention.
  • Conduct market research and competitor analysis to identify trends and opportunities.
  • Support product launches, promotional events, exhibitions, and corporate activities


Advertising Management

  • Plan, manage, and optimize advertising campaigns across digital platforms.
  • Coordinate with designers, media partners, and vendors to ensure effective campaign execution.
  • Manage advertising budgets and maximize return on investment (ROI).
  • Track campaign performance and recommend improvements.


Social Media & Digital Engagement

  • Manage and grow the company's social media platforms including Facebook, Instagram, LinkedIn, TikTok, X, and other relevant channels, website content, and online presence.
  • Create, schedule, and publish engaging content that aligns with the company's brand.
  • Monitor social media trends and implement strategies to increase audience engagement.
  • Analyze social media performance metrics and prepare monthly reports.
  • Develop digital campaigns to generate leads and increase brand visibility.


Qualifications & Requirements

  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  • Minimum of 5 years of experience in marketing, advertising, branding or corporate communication.
  • Proven track record of growing and creating brand awareness.
  • Experience in using digital marketing analytics and reporting tools, social media management, and content creation is essential.
  • Excellent communication and presentation skills.
  • Proficiency in Microsoft Office and marketing analytics tools.
  • Experience with graphic design tools (Canva, Adobe Creative Suite, or similar) and content creation platforms.
  • Strong organizational and project management skills.


Key Competencies

  • Leadership and team management.
  • Strategic thinking and problem-solving.
  • Creativity and innovation.
  • Customer relationship management.
  • Data analysis and reporting.
  • Strong attention to detail.
  • Excellent written and verbal communication skills.
  • Strong creativity with the ability to develop innovative marketing campaigns.
  • Proficiency in social media marketing and digital advertising.
  • Good project management and organizational skills.
  • Excellent interpersonal and stakeholder management skills.
  • Ability to work independently and collaboratively within a team.
  • Proficiency in Microsoft Office Suite.


What We Offer

  • Competitive salary and performance-based incentives.
  • Opportunities for professional growth and career advancement.
  • Supportive and collaborative work environment.
  • Training and development opportunities.


Location: Spintex

Salary: Attractive

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