Global Head of Growth Marketing Analytics & Automation

What you’ll be doing:

• Developing Media Mix Modelling to understand long term impact of all our Marketing actions on sign-ups
• Providing measurement framework to all our ATL channels (TV, OOH, PR, Sponsorship, etc.)
• Understanding the most cost efficient way to grow our base and our brand equity in each region
• Working closely with our Media Agency and Integrated Media team to prepare future campaigns and media planning
• Delivering exhaustive performance retrospective of each sizeable campaign
• Monitoring impact of our brand equity on business metrics
• Building dashboards, reports, queries to give maximum visibility on what is happening to Revolut Marketers
• Conducting deep-dive analysis to understand complex problems
• Defining attribution models and adapting to new developments (SKAN, Google Sandbox, etc.)
• Building LTV prediction models and ROI models
• Owning growth data strategy and infrastructure including MMP interactions
• Understanding interactions between channels and impact on organic
• Building our auto-bidding engines for Performance Marketing
• Measuring creative efficiency

What you'll need:

• Previous experience in measuring performance of large ATL budgets (TV, OOH, Print, etc.)
• To be an expert in ATL measurement framework, including econometric
• Experience in building/supporting multi-channel Media planning
• To be an expert in attribution models and relevant experience working with MMPs
• Experience in Marketing automation and automated bidding strategies
• A true passion for Marketing
• A strong background or education in a quantitative discipline (e.g. STEM degree, relevant work experience)
• Great skills with SQL and databases
• A minimum GPA of 3.5/4 (US), 60% (UK), 8/10 in any other country