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Global Head of Growth Marketing Analytics & Automation


Admin & Office

IT & Telecoms Confidential
4 weeks ago

Job Summary

As we are investing more and more into Growth Marketing and Brand Marketing, we’re looking for a talented lead for our Growth Marketing analytics team who has a strong quantitative background, excellent technical skills, and sound business acumen.

  • Minimum Qualification: Degree
  • Experience Level: Mid level
  • Experience Length: 3 years

Job Description/Requirements

What you’ll be doing:

  • Developing Media Mix Modelling to understand long term impact of all our Marketing actions on sign-ups
  • Providing measurement framework to all our ATL channels (TV, OOH, PR, Sponsorship, etc.)
  • Understanding the most cost efficient way to grow our base and our brand equity in each region
  • Working closely with our Media Agency and Integrated Media team to prepare future campaigns and media planning
  • Delivering exhaustive performance retrospective of each sizeable campaign
  • Monitoring impact of our brand equity on business metrics
  • Building dashboards, reports, queries to give maximum visibility on what is happening to Revolut Marketers
  • Conducting deep-dive analysis to understand complex problems
  • Defining attribution models and adapting to new developments (SKAN, Google Sandbox, etc.)
  • Building LTV prediction models and ROI models
  • Owning growth data strategy and infrastructure including MMP interactions
  • Understanding interactions between channels and impact on organic
  • Building our auto-bidding engines for Performance Marketing
  • Measuring creative efficiency

What you'll need:

  • Previous experience in measuring performance of large ATL budgets (TV, OOH, Print, etc.)
  • To be an expert in ATL measurement framework, including econometric
  • Experience in building/supporting multi-channel Media planning
  • To be an expert in attribution models and relevant experience working with MMPs
  • Experience in Marketing automation and automated bidding strategies
  • A true passion for Marketing
  • A strong background or education in a quantitative discipline (e.g. STEM degree, relevant work experience)
  • Great skills with SQL and databases
  • A minimum GPA of 3.5/4 (US), 60% (UK), 8/10 in any other country

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