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Job Description/Requirements
Position: Senior Specialist, Fintech Go To Market
Level: MTN Level 3
Company: MobileMoney LTD
Division: MML Commercial Operations
Location: Accra
Reports to: Chief Commercial Operations Officer
Job Summary
Collaborate effectively with different teams to lead cross-functional go-to-market strategies, facilitate the overall product launch process from start to finish and serve as point of communication for other members or stakeholders, encouraging active collaboration across the board for successful launch of a product.
Job Context
Evolution and highly competitive Fintech Industry
Multi regulated environment
Environmental, social and governance prioritized
Evolving Telco with a focus on business platform and digital
Partnerships at the core of industry plans
Regionalized structure
Financial inclusion at the core of government agenda
Localization a key objective for business and government
Brand Reputation
Performance driven environment
Diverse cultural environment
Job Role
Oversee the entire go-to-market process, managing all phases of the GTM strategy to ensure successful execution. This includes initial planning, resource allocation, timeline management, and continuous monitoring to ensure alignment with business objectives and successful market entry.
Collaborate with sales, marketing, and product teams to meet deadlines and achieve goals. Facilitate effective communication and coordination among these teams, ensuring that everyone is aligned with the GTM strategy and working towards common objectives.
Conduct competitive analysis to inform strategic decisions. Regularly analyze competitors' strategies, strengths, and weaknesses. Use these insights to identify opportunities and threats in the market and adjust the GTM strategy accordingly.
Identify and address potential risks and issues proactively. Develop and implement mitigation plans to address these risks, ensuring smooth execution of the GTM strategy. Continuously monitor for new risks and adjust plans as necessary.
Stay updated with market trends to optimize GTM strategies. Continuously monitor and analyze market trends, customer behaviors, and industry developments. Leverage this information to refine and optimize GTM strategies, maintaining a competitive edge.
Develop and manage comprehensive project plans. Create detailed project plans that outline key milestones, deliverables, and timelines. Ensure that all tasks are completed on schedule and within budget, and adjust plans as necessary to accommodate changes.
Prepare pre- and post-launch checklists and ensure all tasks are completed according to plan before and after the launch. Develop detailed checklists for pre-launch and post-launch activities, ensuring that all tasks are completed according to plan. Conduct thorough reviews to identify areas for improvement and make necessary adjustments.
Education
Minimum of bachelor’s degree in Marketing, Business, or a related field of study.
Experience Minimum of 5 years relevant experience in financial services with at least 3 years in a supervisory role
Good understanding of Fintech/ SMEs and working environment of Government & International Organisations
Competencies
Professional/Technical Competencies:
Market Intelligence, research, and Insights
A deep understanding of marketing principles
Business Development models
Business Reporting
Sales Planning
Customer Relations Management
Stakeholder Management
Project Management
Financial Acumen
Commercial acumen
Must live the MTN Values of
Lead with Care, Collaborate with Agility, Serve with Respect, Can Do with Integrity, Act with Inclusion
Must exhibit the MTN Vital Behaviors of
Complete Candor, Complete Accountability, Active Collaboration & Get it done.
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