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Job Description/Requirements
Job Title: Digital Marketer (with Graphic & Video Skills)
Company: Telit Mall
Location: Ashaley Botwe, Accra or Remote
Employment Type: Full-time
Department: Digital Marketing
Reports To: General Manager
About Telit Mall
Telit Mall is a fast-growing e-commerce platform specializing in high-quality security cameras, smart lighting systems, and home automation solutions. We help customers protect and enhance their homes and businesses through cutting-edge technology.
Job Summary
We’re looking for a creative and tech-savvy Digital Marketer with strong graphic design and video editing skills to lead our digital marketing efforts. You’ll be responsible for developing and executing high-impact campaigns across SEO, PPC, social media, email marketing, and content creation—while also designing engaging visuals and videos to showcase our products.
Bonus: Experience in website design and development** (Shopify, WordPress, or WooCommerce) is a plus, as you’ll help optimize our online store for conversions.
Key Responsibilities
1. Digital Marketing & Advertising
- Develop and execute performance-driven digital marketing strategies to increase traffic, leads, and sales.
- Manage Google Ads, Meta Ads, and retargeting campaigns with a focus on high-converting keywords (e.g., "best security camera," "smart floodlight").
- Optimize SEO (on-page, technical, and backlink strategies) to rank for product-related searches.
- Run social media marketing (Facebook, Instagram, TikTok, YouTube) to boost engagement and brand awareness.
- Implement email marketing (abandoned cart flows, promotions, newsletters) to drive repeat sales.
2. Graphic Design & Video Editing
- Create eye-catching visuals (banners, ads, infographics) using Canva, Adobe Photoshop, or Illustrator.
- Edit product demo videos, tutorials, and promotional clips (using In shot ,Cap Cut, Premiere Pro, or DaVinci Resolve or any other).
- Design social media posts, GIFs, and short-form videos optimized for each platform.
- Ensure brand consistency across all marketing materials.
3. Website Optimization (Advantage Skill)
- Assist in landing page design and A/B testing to improve conversion rates.
- Basic Shopify/WooCommerce/WordPress skills to update product pages, blogs, and UX elements.
- Troubleshoot minor website issues and collaborate with developers for larger updates.
4. Analytics & Reporting
- Track KPIs (ROAS, CTR, conversion rates) using Google Analytics, Meta Ads Manager, and Hotjar.
- Generate monthly performance reports and suggest data-driven optimizations.
Required Skills & Qualifications
✅ Must-Have:
- 2+ years in digital marketing, preferably in e-commerce, electronics, or home security.
- Strong graphic design skills(Canva/Adobe tools).
- Proficient in video editing (Cap Cut, Premiere Pro, or similar).
- Experience with Google Ads, Meta Ads, SEO, and email marketing.
- Analytical mindset with Google Analytics & data interpretation skills.
✅ Big Advantage (Preferred Skills):
- Basic website design/development (Shopify, WordPress, WooCommerce).
- Knowledge of UX/UI principles for e-commerce.
- Experience with 3D product visuals
Why Join Telit Mall?
- Competitive salary
- Work with cutting-edge security & smart home products.
- Flexible hours & remote work options.
- Opportunity to grow into a Digital Marketing Lead role.
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