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Digital Marketer at Telit Mall

Telit Mall

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Job Description/Requirements

Job Title: Digital Marketer (with Graphic & Video Skills)

Company: Telit Mall

Location: Ashaley Botwe, Accra or Remote

Employment Type: Full-time

Department: Digital Marketing

Reports To: General Manager



About Telit Mall

Telit Mall is a fast-growing e-commerce platform specializing in high-quality security cameras, smart lighting systems, and home automation solutions. We help customers protect and enhance their homes and businesses through cutting-edge technology.



Job Summary

We’re looking for a creative and tech-savvy Digital Marketer with strong graphic design and video editing skills to lead our digital marketing efforts. You’ll be responsible for developing and executing high-impact campaigns across SEO, PPC, social media, email marketing, and content creation—while also designing engaging visuals and videos to showcase our products.



Bonus: Experience in website design and development** (Shopify, WordPress, or WooCommerce) is a plus, as you’ll help optimize our online store for conversions.



Key Responsibilities



1. Digital Marketing & Advertising

- Develop and execute performance-driven digital marketing strategies to increase traffic, leads, and sales.

- Manage Google Ads, Meta Ads, and retargeting campaigns with a focus on high-converting keywords (e.g., "best security camera," "smart floodlight").

- Optimize SEO (on-page, technical, and backlink strategies) to rank for product-related searches.

- Run social media marketing (Facebook, Instagram, TikTok, YouTube) to boost engagement and brand awareness.

- Implement email marketing (abandoned cart flows, promotions, newsletters) to drive repeat sales.



2. Graphic Design & Video Editing

- Create eye-catching visuals (banners, ads, infographics) using Canva, Adobe Photoshop, or Illustrator.

- Edit product demo videos, tutorials, and promotional clips (using In shot ,Cap Cut, Premiere Pro, or DaVinci Resolve or any other).

- Design social media posts, GIFs, and short-form videos optimized for each platform.

- Ensure brand consistency across all marketing materials.



3. Website Optimization (Advantage Skill)

- Assist in landing page design and A/B testing to improve conversion rates.

- Basic Shopify/WooCommerce/WordPress skills to update product pages, blogs, and UX elements.

- Troubleshoot minor website issues and collaborate with developers for larger updates.



4. Analytics & Reporting

- Track KPIs (ROAS, CTR, conversion rates) using Google Analytics, Meta Ads Manager, and Hotjar.

- Generate monthly performance reports and suggest data-driven optimizations.



Required Skills & Qualifications

✅ Must-Have:

- 2+ years in digital marketing, preferably in e-commerce, electronics, or home security.

- Strong graphic design skills(Canva/Adobe tools).

- Proficient in video editing (Cap Cut, Premiere Pro, or similar).

- Experience with Google Ads, Meta Ads, SEO, and email marketing.

- Analytical mindset with Google Analytics & data interpretation skills.



✅ Big Advantage (Preferred Skills):

- Basic website design/development (Shopify, WordPress, WooCommerce).

- Knowledge of UX/UI principles for e-commerce.

- Experience with 3D product visuals



Why Join Telit Mall?

- Competitive salary

- Work with cutting-edge security & smart home products.

- Flexible hours & remote work options.

- Opportunity to grow into a Digital Marketing Lead role.

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