Digital Business Development & Web Lead

Key Responsibilities

Web Architecture & UX/UI (The Foundation)

• End-to-End Web Management: Lead the design and continuous optimization of a world-class website that reflects the credibility of an elite Forex brokerage, ensuring landing pages are high-converting and mobile-perfect.
• Ensure the website journey from "Visitor" to "KYC Verified" is seamless, intuitive, and visually elite.
• Manage CMS updates (WordPress/Web flow) and ensure mobile responsiveness across all devices.
• Design and maintain specialized landing pages for promotions, bonuses, and educational webinars, when needed.
• Conversion Rate Optimization (CRO): Map and optimize the digital journey from the moment a Lead lands on the site to the moment they fund their account
• Platform Integration: Work with the technical team to ensure seamless integration between the website, client portals, and trading platforms (MT4/MT5/Proprietary).

Digital Business Development (The Engine)

• Lead Generation: Implement technical SEO and "Growth Hacks" to increase the flow of organic and paid leads.
• Funnel Architecture: Build and manage automated lead-nurturing funnels (email/SMS) that move prospects from "Interested" to "Funded Accounts" and Leads for the Academy.
• Partnership Support: Identify and secure digital partners, affiliates, and IBs (Introducing Brokers) to drive consistent traffic to our three pillars {Self-Trading, Copy-Trading and the Academy}

Creative & Technical Support

• Collaborate with other Team Members {Marketing & Brand Strategist and the Multimedia Designer} to integrate high-quality videos/motion graphics/text into the web experience.
• Data & Analytics: Monitor web traffic behavior (Google Analytics/Hotjar) to identify bottlenecks in the "user-to-trader" journey, and to provide the Marketing Strategist with actionable data on what’s working and what isn’t.

Qualifications and Skills

• Educational/Professional qualification in Marketing; Business Development or relevant field, with a minimum of 4-5 years professional / industry experience
• Proficiency in Web Design (WordPress/Elementor or similar) and a solid understanding of Search Engine Optimization and UI/UX.
• In-depth knowledge of marketing tools, including Market Study, Data Analytics, Web Design, Product Branding, and Visual Communication Software
• A background in Business Development—knowing how to negotiate deals and build affiliate networks.
• Proven track record of managing marketing budgets and delivering a positive ROI.
• Experience successfully managing multiple-brand portfolios and multi-layer campaigns.
• Understanding of how a brokerage operates (onboarding flows, KYC, and Lead attribution)

Salary: Attractive

Location: Accra