Senior User Researcher

About the job:

pawaTech is looking for a Senior User Researcher with an inherent passion for teamwork and a collaborative spirit. As a Senior User Researcher, you will be focusing on understanding user needs and behaviours to inform product development. You will take ownership of research initiatives, from planning through to analysis, ensuring insights are actionable and drive meaningful improvements.

About us:

pawaTech is a leading iGaming solutions provider, delivering sportsbook, casino, lottery, and player management software as a service. We power betPawa - Africa’s largest betting brand, operating across multiple markets.

Our platform is designed for scale, handling millions of active users across web and mobile, processing thousands of transactions every second. With nearly a decade of industry expertise, we don’t just build software - we craft tailored solutions that drive innovation. Our expertise, commitment to quality, and client-focused approach make us a trusted partner in Africa and beyond.

What you’ll be doing:

• Collaborating with teams to create designs that meet business goals and user needs;
• Leading design from ideas to final implementation with wireframes, prototypes, and polished designs;
• Working with User Researchers to inform and refine design decisions;
• Building and maintaining design systems for consistency across products;
• Mentoring and guiding fellow designers and supporting their growth;
• Staying updated on design trends, tools, and technologies.

What makes you a great candidate:

• A degree in psychology, HCI, or a related field is preferred.
• 5+ years of experience in user research for digital products;
• Expertise in research methods: surveys, interviews, usability testing, ethnography;
• Experience with non-Western markets and low-tech environments;
• Strong communication and collaboration with cross-functional teams;
• Analytical skills to translate data into actionable insights;
• Proficient with Figma, Jira, Confluence, and managing technical setups;
• Willingness to travel.

Why choose pawaTech?

• We make an impact and contribute to shaping the iGaming culture.
• We offer growth inside dedicated teams of seniors and career prospects.
• We embrace a modern technological stack and innovative approach.
• We value balance - a flexible environment and team events are waiting for you.
• We play it fair with compensation that recognises and backs your achievements and team budgets.

This job is accepting ongoing applications, and there is no application deadline.

At pawaTech, we are dedicated to building a welcoming and diverse workplace and invite applicants from all backgrounds, regardless of race, gender, age, or other protected characteristics. Our hiring process ensures fairness, objectivity, and respect for every applicant. Applicants are welcome to redact or omit information from their resumes that identifies their age, date of birth, or dates of attendance or graduation from educational institutions.

In compliance with EU GDPR standards and PDPA in Estonia, your personal data will be treated confidentially, used purely for recruitment, and accessible only to authorised hiring team members. To request data deletion, updates, or transfers, please reach out via data.protection@pawatech.com, we will fulfil your request in accordance with applicable data protection laws.

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