Marketing & Lead Generation Specialist

Company Description A3 SME Accounting & Analytics provides expert bookkeeping, strategic accounting, data analytics, and AI-driven solutions to small and medium enterprises. The company focuses on turning financial and operational complexity into clear, actionable insights. By combining accounting expertise with advanced analytics and technology, A3 helps clients gain a competitive edge and make smart data-driven decisions. Team members work closely with business owners to streamline processes, improve performance, compliance and support strategic growth. As we expand, we are looking for a results-driven marketing professional to take full ownership of our lead generation and online presence.

Role Description The Marketing & Lead Generation Specialist is a full-time, hybrid role based in Accra, Ghana. This role is responsible for planning and executing marketing campaigns that attract and qualify new leads. Day-to-day tasks include conducting market research, creating and refining marketing strategies, managing outreach activities, and collaborating with the sales team to convert leads into opportunities. You will manage our online presence, support customer service initiatives, and report on campaign performance to drive continuous improvement.

Qualifications

• Candidates should possess strong Communication and Customer Service skills to engage prospects and build trusted relationships.
• Candidates should possess Market Research skills to identify customer segments, understand client needs, and analyze competitive trends.
• Proven experience in digital marketing, lead generation, or growth roles.
• Strong understanding of LinkedIn marketing and B2B lead generation.
• Experience with tools such as CRM systems, email marketing tools, and analytics dashboard.
• Ability to create compelling content (posts, simple graphics, short videos is a plus).
• Data-driven mindset with ability to track KPIs and optimise campaigns.
• Self-starter who can work independently and deliver measurable results.
• Degree or diploma in Marketing, Business, Communications, or a related field, or equivalent practical experience.

What We Offer

• Opportunity to build and own the company’s marketing function.
• Flexible working environment.
• Competitive salary and performance-based incentives.
• Growth opportunity into a Head of Marketing role.

How to Apply

Please complete our application form and upload your CV here: https://forms.gle/VhQXmM1ZCwo2bj9RA

Deadline for Application: 20th August 2026

*Only shortlisted candidates will be contacted.

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