Digital Marketing Manager

About the Role

A fast-growing company in the printing and branding industry is seeking an experienced and results-driven Digital Marketing Manager to lead its digital marketing strategy and strengthen its online presence. The successful candidate will be responsible for planning, executing, and optimizing digital campaigns that increase brand awareness, generate leads, and drive customer engagement.

This role requires a creative thinker with strong analytical skills and a passion for delivering measurable marketing results.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with business objectives.
• Manage the company's social media platforms, ensuring consistent branding and audience engagement.
• Create, schedule, and oversee high-quality digital content, including graphics, videos, blogs, and promotional campaigns.
• Plan and execute paid advertising campaigns across platforms such as Meta (Facebook & Instagram), Google Ads, LinkedIn, and TikTok.
• Monitor campaign performance using analytics tools and provide actionable insights to improve ROI.
• Manage Search Engine Optimization (SEO) and Search Engine Marketing (SEM) initiatives to improve online visibility.
• Develop and execute email marketing campaigns to nurture leads and retain customers.
• Collaborate with the sales and customer service teams to generate qualified leads and support business growth.
• Monitor industry trends, competitor activities, and emerging digital marketing technologies.
• Prepare monthly marketing performance reports and recommend strategies for continuous improvement.
• Manage the digital marketing budget effectively to maximize campaign performance.

Qualifications and Experience

• Bachelor's degree in Marketing, Digital Marketing, Communications, Business Administration, or a related field.
• Minimum of 3–5 years' experience in digital marketing, preferably in the printing, advertising, branding, or related industry.
• Professional certifications in Digital Marketing (Google, Meta, HubSpot, or similar) will be an added advantage.
• Demonstrated experience in managing successful digital campaigns with measurable outcomes.

Required Skills

• Strong knowledge of SEO, SEM, Google Analytics, Google Ads, and Meta Ads Manager.
• Proficiency in content marketing and social media management.
• Experience with email marketing platforms and CRM tools.
• Basic knowledge of graphic design tools such as Adobe Creative Suite or Canva.
• Excellent copywriting and communication skills.
• Strong analytical and problem-solving abilities.

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