New
2 weeks ago

Job Summary

Creative Design Executive is the key person in charge of executing the company’s campaigns. He/she is involved throughout the campaign ideation, planning, implementation, measurement, and optimisation process. It is therefore essential that he/she has hands-on experience using various digital marketing platforms. The creative design executiov works closely with the internal marketing team and/or digital agencies to achieve specific company objectives set by the Head of Marketing such as; increasing digital sales, lead generation, brand engagement, and conversions.

  • Minimum Qualification : Degree
  • Experience Level : Entry level
  • Experience Length : 2 years

Job Description/Requirements

Responsibilities
  • Design flyers, infographics
  • Send bulk sms and bulk emails to clients.
  • Boost pages meeting the right audience and right target.
  • Assist the team in the development of the overall digital marketing strategy
  • Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
  • Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM software
  • Uploading properties on platforms including Meqasa.
  • Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
  • Manage social media marketing campaigns
  • Manage digital advertising campaigns (SEM, Display, Social, Programmatic)
  • Manage SEO campaigns
  • Set up conversion, pixel, and event tracking on the website and across various digital platforms
  • Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
  • Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
  • Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team

Technical Skills:
  • Adobe Photoshop
  • Affinity Designer 2
  • Canva
  • Adobe Illustrator

Qualification:
  • A bachelor’s degree in marketing, communication, or related fields.
  • 2+ years of experience in digital marketing or content marketing.
  • Experience with web analytics tools like Google Analytics and Search Console.
  • Proficient in marketing automation tools, such as HubSpot, Ahrefs, Yoast, etc.
  • Strong knowledge of digital marketing, including SEO, SEM, PPC, Google Ads, email marketing and social media.
  • Excellent communication, presentation and interpersonal skills.  

Preferred skills and qualifications
  • Experience with graphic design and content production.
  • Knowledge of website CMS and marketing automation tools.
  • Proficiency in developing and overseeing email marketing initiatives.
  • Familiarity with UI/UX design principles and website design best practices.
  • Certifications in Hubspot, Google Analytics, Google Ads, or similar.
  • Fluency in English


Location: Accra

Salary: Attractive

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