Job Summary
Stairwell, a leader in the cybersecurity industry, is searching for a VP of Marketing with a depth of experience. This role requires expertise in shaping how our products are presented to the market, managing our brand's public image, and nurturing valuable relationships with industry analysts. The ideal candidate will be adept at gathering and interpreting market data to inform our strategies, supporting the sales team with the right tools and insights, and overseeing our presence at events and in the field. Additionally, they will guide the creation of meaningful content that resonates with our audience. We seek someone who can seamlessly integrate these responsibilities to enhance Stairwell's brand consistently across various platforms and touchpoints.
- Minimum Qualification: Degree
- Experience Level: Executive level
- Experience Length: 10 years
Job Description/Requirements
VP of Marketing Responsibilities
- Product Positioning and Messaging: Direct and refine product positioning, ensuring that Stairwell's offerings are uniquely presented and resonate with target markets.Â
- Brand Management and Press Strategy: Oversee brand consistency across all channels. Develop and execute a press strategy that enhances Stairwell's reputation and presence in the cybersecurity sector.
- Analyst Relations: Cultivate relationships with industry analysts. Design and implement strategies that position Stairwell as a thought leader and go-to authority in the cybersecurity domain.
- Market Intelligence: Harness market insights to inform and refine the marketing strategy. Stay ahead of industry trends, competitive shifts, and emerging opportunities to ensure Stairwell remains at the forefront.
- Sales Enablement: Empower the sales team with the tools, resources, and insights necessary for success. Ensure that marketing initiatives seamlessly translate into sales strategies.
- Field Marketing: Lead field marketing initiatives, coordinating events, and other on-the-ground activities that expand Stairwell's presence and influence.
- Content Development: Oversee the creation of compelling content across various platforms. Ensure that content aligns with Stairwell's brand voice, product positioning, and marketing objectives.
- Demand Generation: Develop and implement strategies to drive lead acquisition and nurture prospects through the sales funnel. Use a blend of content, events, and digital tactics to optimize conversion rates. Collaborate with sales to align efforts and enhance lead quality.
VP of Marketing Qualifications
- 10+ years in senior leadership, with comprehensive expertise spanning diverse strategies.
- Deep understanding of the cybersecurity landscape, staying ahead of trends and competitive shifts.
- Proven ability to inspire and lead high-performing teams, fostering a culture of innovation.
- Strong collaboration skills, ensuring synergy across departments and with external stakeholders.
- Proficient in leveraging state-of-the-art marketing tools while balancing strategic vision with agile execution.
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