Brand Strategy Lead

What you'll do:

After your morning routine, you'll be expected to...

• Brand strategy & positioning
  • Define the strategy of the brand and what it stands for, based on data and competitive insights
  • Drive the repositioning of the eyeo brand and its portfolio of brands, making sure that our brand architecture supports the growth of the company and it has a long-term approach
  • Enhance the awareness of the brand and its reputation in key markets
  • Define and maintain our corporate identity, from a brand narrative perspective to all its creative aspects
• The eyeo story as a purpose-driven company
  • Develop corporate brand campaigns (in collaboration with an external agency), explaining our story as a purpose-driven company
  • Support employer branding efforts, in collaboration with the People Ops team
  • Develop relevant thought leadership in selected areas, supporting the positioning of the brand
  • Ensure a consistent, insight-driven brand messaging and communications internally (together with internal comms) and externally
• Leadership and collaboration
  • Lead a team of marketers responsible for our narratives, creatives and PR efforts
  • Manage an external brand agency and ensure that the overall brand strategy project, as well as regular collaboration goes smoothly and according to goals
  • Ensure smooth collaboration within the entire Foundation Service as well as cooperation with relevant internal and external stakeholders

What you bring to the table:

• Business/Marketing Degree
• 6+ years of experience in B2B marketing with 3+ years experience in a leadership role 
• Proven track record in brand repositioning, ideally within the ad tech industry
• Strategic thinking skills with the ability to see the big picture, as well as to dive into details when needed
• Analytics-driven mindset and ability to take decisions based on data
• Experimentation mentality, ready to test and learn
• Ability to work efficiently across teams, being a skilled communicator and collaborator 
• Dynamic, motivating and entrepreneurial minded with an internal drive to continuously hit goals and deadlines
• Excellent communication skills