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Sr. Marketing Operations Manager

Aiwyn

Marketing & Communications

IT & Telecoms GHS Confidential
New
3 weeks ago

Job Summary

We are seeking a seasoned, detail-oriented, and strategic Senior Marketing Operations Manager with a strong focus on reporting and analytics to join our team. The candidate must have a proven track record in leveraging HubSpot to optimize marketing processes, enhance lead generation, and drive overall marketing efficiency.

  • Minimum Qualification : Degree
  • Experience Level : Senior level
  • Experience Length : 5 years

Job Description/Requirements

Responsibilities:

  • Oversee the configuration, management, and optimization of HubSpot to support marketing and sales initiatives. This includes campaign execution, lead management (lead scoring, lead nurturing, and routing), and list and workflow management.
  • Create detailed reports tracking the success of lead generation efforts, covering metrics like the number of leads generated, lead source performance, lead conversion rates, lead quality scores, and lifecycle stage progression.
  • Generate insightful reports attributing marketing efforts to revenue generation, with metrics including marketing-sourced pipeline, revenue contribution, customer acquisition cost (CAC), customer lifetime value (CLV), and multi-touch attribution.
  • Monitor and report on the efficiency of marketing automation and workflows, focusing on email open rates, email click rates, automation workflow performance, and segmentation effectiveness.
  • Proactively identify opportunities for process improvement within the marketing ops function and implement best practices to enhance efficiency and effectiveness.
  • Create documentation on all marketing ops processes for internal teams to reference, updating diligently as processes change over time.
  • Work closely with sales, customer success, and other cross-functional teams to ensure alignment and collaboration on marketing initiatives.
  • Manage the entire martech stack, including vendor negotiations and budget. Must have experience vetting modern marketing software and integrating those tools with Hubspot to enhance overall marketing performance.
  • Provide training and support to marketing team members on HubSpot usage, best practices, and new features.


Requirements:

  • 5+ years of experience in marketing operations, with a strong focus on reporting and analytics. Must have experience managing ops for B2B tech companies.
  • Proficient in HubSpot, with a deep understanding of its features and capabilities. Experience with Hubspot CRM a plus.
  • Strong analytical skills with the ability to interpret data, identify trends, make data-driven decisions, and share findings with key stakeholders.
  • Excellent project management skills, with the ability to manage multiple projects and deadlines simultaneously.
  • Strong verbal and written communication skills, with the ability to convey complex information in a clear and concise manner.
  • Highly detail-oriented with a focus on accuracy and quality in all work.
  • Ability to work effectively in a collaborative team environment and build strong relationships with cross-functional teams.
  • Bias for action, proactive, customer-centric, and execution-driven mindset

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