Or your alerts
N

Sr. Marketing Data Analyst

NationaLease

Marketing & Communications

Healthcare GHS Confidential
1 month ago

Job Summary

As a Sr. Analyst, you deliver data-driven strategic marketing insights to our clients, and maintain a laser-like focus on understanding the impact of marketing initiatives on improving the customer experience and driving business results. You work closely with our clients and colleagues across other disciplines within the agency. You are a Google Analytics master, a Tableau aficionado, and never met an Excel document you didn’t love.

  • Minimum Qualification : Degree
  • Experience Level : Senior level
  • Experience Length : 6 years

Job Description/Requirements

Responsibilities:

  • Perform data analyses including advertising performance analysis, website analytics, customer level data and segmentation, survey design and analysis, ROI modeling, lifetime value analysis, cross channel analysis, media mix analysis
  • Create measurement strategies and learning agendas with input from internal teams
  • Understand the client’s business, marketing initiatives, and customer experience goals in order to develop analytics methodologies for answering key business questions
  • Present client deliverables in an articulate and easy-to-understand style with a clear storyline that addresses client business needs
  • Serves as an evangelist for data-driven decision making, accountability, and a commitment to continuous optimization
  • Identify new ideas and opportunities for analytic projects
  • Manage, configure, and use Google Analytics and data visualization platforms (Google DataStudio/Looker, Tableau, etc.) to derive actionable insights for our clients’ business
  • Strong storytelling and communication skills – see and share the story behind the data
  • Work with account teams to translate client requests into analytic work plans
  • Effectively communicate complex ideas to primary client contacts, both verbally and in writing
  • Perform basic statistical analysis, such as calculating statistical significance, distributions, etc.



Qualifications:

  • Bachelor’s degree, MBA or Master’s degree in quantitative studies (or equivalent work experience)
  • 5+ years in analytics and/or marketing analytics; preferably in healthcare marketing or similar vertical
  • Full knowledge of Microsoft Excel and/or Google Sheets and its applications is a must
  • Minimum (3) years of design or development experience with major data visualization platforms (ex., Google DataStudio/Looker, Tableau, etc.) to include dashboards, executive briefings, and/or front end visualizations
  • Minimum 3 years’ experience working with Google Analytics; experience with other web analytics tools is a plus
  • Experience cleansing, manipulating, and transforming data
  • Strong organizational skills and attention to detail
  • Proven success in contributing to a team-oriented environment
  • Proven ability to work creatively and analytically in a problem-solving environment


Experience in the any or multiple areas below would be a plus:

  • Prior experience with Google Tag Manager
  • Experience working with transaction-level data
  • Prior experience with statistical software packages (e.g. SAS/SPSS)
  • Brand building/positioning/tracking
  • Advertising (both online and offline)

Important Safety Tips

  • Do not make any payment without confirming with the Jobberman Customer Support Team.
  • If you think this advert is not genuine, please report it via the Report Job link below.
Report Job

Share Job Post

Lorem ipsum dolor (Location) Lorem ipsum GHS Confidential

Job Function : Lorem ipsum

1 year ago

Lorem ipsum dolor (Location) Lorem ipsum GHS Confidential

Job Function : Lorem ipsum

1 year ago

Lorem ipsum dolor (Location) Lorem ipsum GHS Confidential

Job Function : Lorem ipsum

1 year ago

Stay Updated

Join our newsletter and get the latest job listings and career insights delivered straight to your inbox.

We care about the protection of your data. Read our privacy policy.

This action will pause all job alerts. Are you sure?

Cancel Proceed
Report Job
Please fill out the form below and let us know more.
Share Job Via Sms

Preview CV