Social Media Specialist

Key Responsibilities

Social Media Management

• Contribute to and implement a comprehensive social media strategy that aligns with our business goals, focusing on Twitter, LinkedIn, and YouTube.
• Schedule and publish engaging content across all platforms, ensuring consistency in tone and branding.
• Monitor social media trends and leverage insights to optimize content and engagement strategies.
• Engage with our community, responding to comments and messages in real time and in a professional manner.

Content Creation

• Create high-quality, engaging graphics and video content tailored to each social media platform.
• Collaborate within the organization to ensure content is informative, accurate, and aligned with our marketing campaigns and initiatives.
• Utilize SEO best practices to enhance content visibility and engagement.
• Measure and report on the performance of social media activities, adjusting strategies as needed to achieve desired outcomes.

Qualifications

• 2+ years of experience, blockchain and adjacent experience preferred.
• Proven experience in social media management and content creation, with a strong portfolio showcasing your skills.
• Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva, Figma) and video editing software.
• Excellent copywriting and communication skills, with the ability to adapt messaging for different platforms and audiences.
• Familiarity with social media analytics tools and the ability to interpret data to drive strategic decisions.
• Knowledge of the blockchain and technology sector.
• Bonus: Active on crypto twitter and can speak to trends, who’s who in the space, and common terminology.
• Bonus: Experience managing YouTube channel and analytics tracking.