Social Media Engagement Specialist

Key Responsibilities:

• Social Media Engagement: Drive engagement by managing Facebook groups and posting on relevant SubReddit forums, Instagram, and Pinterest.

• Content Creation: Utilize copywriting skills to craft engaging posts and mass outbound emails that resonate with the target audience.

• Lead Generation: Focus on generating leads from organic/community posts as the main KPI.

• Community Research: Conduct rigorous research and identify opportunities for engagement in online communities.

• Strategic Planning: Develop and implement strategies for community engagement, ensuring alignment with the organization's mission and goals.

What Success Looks Like:

• Increased Engagement: Higher interaction rates within online communities, leading to a strengthened online presence.

• Lead Generation: Significant growth in leads generated through organic and community-based efforts. This is the primary KPI.

• Strategic Impact: A marked contribution to the organization's mission through innovative community engagement strategies.

Qualifications:

• 2+ years of experience in social media community engagement.

• Fluent English speaker with exemplary written communication skills.

• Proven track record of managing Facebook groups and engaging in social media platforms.

• Direct experience in lead generation through organic and community posts.

• Ability to perform competitor research and adapt strategies based on insights.