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Senior Programmatic Strategist

10UP

Engineering & Technology

IT & Telecoms Confidential
New
1 week ago

Job Summary

As a Senior Programmatic Strategist at 10up, you’ll be a strategic leader guiding clients through yield optimizations and determining ad placements that help clients meet their revenue goals.

  • Minimum Qualification: Degree
  • Experience Level: Senior level
  • Experience Length: 5 years

Job Description/Requirements

Responsibilities:

  • Meet with client stakeholders and internal teams to establish a clear understanding of the client’s revenue goals, and then propose impactful and efficient opportunities to help achieve those goals using ads.
  • Collaborate with the design team to craft and document the ad placements for sites while balancing revenue and experience design goals.
  • Work together with engineering to configure and integrate adTech tools and platforms such as header bidding, CMPs, and DMPs with Google Ad Manager.
  • Build and analyze reports to evaluate the performance of demand sources in order to identify areas where changing configurations or programmatic partners is needed.


Requirements:

  • You have the ability to build reports in Google Ad Manager and combine that data with reports from Google Analytics and other adTech platforms to form actionable insights.
  • You have an understanding of best practices when it comes to placing ads on websites, with the ability to balance increasing ad revenue with maintaining site speed and user experience.
  • You like to take ownership and collaborate with clients, team members, and third-party vendors to solve problems.
  • You have excellent English skills, both written and spoken, with the ability to patiently explain ad concepts to clients and team members who may have no experience with ads.

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