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Senior Product Marketing Manager


Marketing & Communications

IT & Telecoms GHS Confidential
2 months ago

Job Summary

As a Senior Product Marketing Manager, you will be a cornerstone for our Product Marketing function. You will quickly become an expert on the needs, motivations, and challenges of TestGorilla’s customers and audience. You will be responsible for product marketing initiatives and ensure that our team creates high-value product marketing campaigns to highlight key capabilities, collaborate on launches and drive customers’ interest.

  • Minimum Qualification: Degree
  • Experience Level: Senior level
  • Experience Length: 5 years

Job Description/Requirements

You’ll spend time on the following:

  • Managing, measuring and optimizing product marketing campaigns to drive product awareness, engagement and conversion from our free to our paid plans, as well as driving free plan signups and demo requests.
  • Implementing, measuring and optimizing product marketing workflows between collaborating teams
  • Reviewing and providing feedback to team members work to ensure best-in-class campaigns and delivery
  • Being a technical expert for the product marketing team to ensure continuous growth
  • Refine our buyer personas and their jobs to be done
  • Understanding our competitors, the industry that we work in and what that means in terms of the changes we need to make to our product as well as how we communicate those changes to our customers
  • Collaborating on and improving our product positioning and messaging to resonate with customers
  • Collaborate with the Marketing, Product, Sales and Customer Success team


Here's what we are looking for:

  • You are fully aligned with our values
  • You are experienced in B2B product marketing from brief to campaign execution, including testing and iterating to improve performance
  • You build and maintain relationships easily across diverse sets of people and groups such as marketing, product, sales and customer success
  • You are self-motivated and results-driven, with a genuine passion and enthusiasm for product marketing
  • You have proven track record of successfully implementing product marketing strategies including planning, development, and execution
  • You are curious about every step of a user journey
  • You have the ability to translate technical information into understandable language, and you write copy that delights, surprises and informs our customers about new product features and launches
  • You can handle multiple projects at the same time and are able to adjust priorities as our business needs change
  • You are a great problem solver, with a flexible, can-do attitude, happy to put your hand to anything
  • You have good time management skills, including prioritizing and scheduling
  • You have outstanding interpersonal and communication skills
  • You are comfortable with the ambiguity and pace of an early-stage startup
  • You are comfortable working in a fully-remote environment

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