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Senior Marketing Manager, Growth Marketing Team

The League Team

Marketing & Communications

IT & Telecoms GHS Confidential
4 weeks ago

Job Summary

We are looking for a skillful Marketing Manager who can contribute to our business growth by taking responsibilities in performance marketing which highly requires analytical skill set and execution proficiency in performance marketing or growth marketing.

  • Minimum Qualification : Degree
  • Experience Level : Senior level
  • Experience Length : 5 years

Job Description/Requirements

Responsibilities
  • Strategy Development: Craft and implement growth strategies to drive user acquisition, and revenue 
  • Performance Analysis: Monitor and analyze assigned metrics to measure the effectiveness of growth initiatives and campaigns
  • Market Research: Identify emerging market trends and stay updated on industry shift
  • Cross-functional collaboration: Work closely with the marketing, product, operations, and tech teams to drive growth initiatives and optimize user funnels
  • Budget Management: Design initiatives to boost user engagement and lifetime value
  • Campaign Design and Execution: Ideate, develop, and execute innovative test campaigns to drive growth. Analyze results to refine and optimize future campaigns
  • Ability to coordinate projects across functional teams, including online marketing and operations
  • Act as the ‘business owner’ for growth marketing, understanding and reporting on campaigns, along with responsibility for driving projects and promotions to achieve business objectives

Requirements
  • 5+ years of professional non-internship marketing experience
  • Experience using data and metrics to drive improvements
  • Experience with multiple marketing or project management tools, such as Tableau (data manipulation, macros, charts and pivot tables) 
  • Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
  • Experience managing and measuring marketing performance in various channels

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