Senior Marketing Analytics Manager

As a Senior Marketing Analytics Manager, you’ll … 

• Surface key insights to GTM leadership to drive decision-making, budget allocation, and strategic planning.
• Own demand gen campaign performance analysis: how are we pacing toward our goals? What’s working and what’s not?
• Manage lead lifecycle reporting to monitor the health of our sales funnel.
• Write SQL queries and partner with the data science team to enable our PQL motion.
• Contribute to our attribution framework: data collection, channel mapping, and analysis to connect the dots from acquisition to expansion.
• Build reports and dashboards in Tableau for multiple audiences, from individual marketing teams to the CMO.
• Collaborate with the core data analytics team on data initiatives.
• Enable marketers to own their reporting needs.

About you 

You’ll thrive as a Senior Marketing Analytics Manager if you:

• Can turn insights into action and distill the most important information.
• Can translate business requirements to technical stakeholders and vice versa.
• Love data — finding, curating, modeling, syncing, visualizing, analyzing, and synthesizing!
• Have strong technical skills — you can write SQL and build meaningful visualizations in BI tools like Tableau autonomously.
• Are naturally curious — when something looks wrong, you triage and make it known.
• Are extremely detail-oriented — you don’t miss a beat.
• Are PLG-savvy — you have worked with both self-serve and enterprise lead funnels.
• Have experience with modern GTM technology. Here are some of the tools we use:
  • Marketo — MAP
  • Salesforce — CRM
  • Snowflake — Data Warehouse
  • Tableau — Data Visualization
  • Segment — CDP
  • Amplitude — Website & Product Analytics
  • Census — Reverse ETL
  • ZoomInfo — Enrichment