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Senior Marketing Analytics Manager

Webflow

Marketing & Communications

IT & Telecoms GHS Confidential
1 month ago

Job Summary

We’re looking for a Senior Marketing Analytics Manager to help us move the business forward with data and insights. This role will have executive visibility and will drive change throughout marketing, with a primary focus on improving our sales lead funnel.

  • Minimum Qualification: Degree
  • Experience Level: Senior level
  • Experience Length: 5 years

Job Description/Requirements

As a Senior Marketing Analytics Manager, you’ll … 

  • Surface key insights to GTM leadership to drive decision-making, budget allocation, and strategic planning.
  • Own demand gen campaign performance analysis: how are we pacing toward our goals? What’s working and what’s not?
  • Manage lead lifecycle reporting to monitor the health of our sales funnel.
  • Write SQL queries and partner with the data science team to enable our PQL motion.
  • Contribute to our attribution framework: data collection, channel mapping, and analysis to connect the dots from acquisition to expansion.
  • Build reports and dashboards in Tableau for multiple audiences, from individual marketing teams to the CMO.
  • Collaborate with the core data analytics team on data initiatives.
  • Enable marketers to own their reporting needs.


About you 

You’ll thrive as a Senior Marketing Analytics Manager if you:

  • Can turn insights into action and distill the most important information.
  • Can translate business requirements to technical stakeholders and vice versa.
  • Love data — finding, curating, modeling, syncing, visualizing, analyzing, and synthesizing!
  • Have strong technical skills — you can write SQL and build meaningful visualizations in BI tools like Tableau autonomously.
  • Are naturally curious — when something looks wrong, you triage and make it known.
  • Are extremely detail-oriented — you don’t miss a beat.
  • Are PLG-savvy — you have worked with both self-serve and enterprise lead funnels.
  • Have experience with modern GTM technology. Here are some of the tools we use:
    • Marketo — MAP
    • Salesforce — CRM
    • Snowflake — Data Warehouse
    • Tableau — Data Visualization
    • Segment — CDP
    • Amplitude — Website & Product Analytics
    • Census — Reverse ETL
    • ZoomInfo — Enrichment

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