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1 month ago

Job Summary

Standard Metrics is looking for a Marketing Lead to help us grow our brand, create amazing content, evolve our ad strategy, and unlock new channels for customer acquisition. Reporting to the CEO, and partnering with our Product Marketing Lead, you will play a pivotal role at this exciting time as we continue to grow our brand presence in the U.S. and expand into EMEA and APAC.

  • Minimum Qualification : Degree
  • Experience Level : Mid level
  • Experience Length : 5 years

Job Description/Requirements

Responsibilities:

  • Build Standard Metrics’ brand and the way we present ourselves to the startup and venture community
  • Develop and execute marketing campaigns across multiple channels, including digital, email, content marketing, and virtual and in-person events to drive leads
  • Execute an omni-channel marketing strategy to collect data and determine best performing lead sources
  • Leverage historical data from HubSpot to set quarterly goals across channels, work with Product Marketing to develop a clear strategy to meet them, and report out on progress against them
  • Expand SDR efforts by planning seasonal and relevant content-driven campaigns
  • Plan and execute events to increase brand awareness and generate leads
  • Work with the leadership team to define marketing goals and develop plans to achieve them


What You'll Bring:

  • 5+ years of marketing experience at B2B SaaS startups
  • Highly analytical mindset with the ability to analyze data, draw insights, and make data-driven decisions
  • Experience working with marketing analytics tools and platforms
  • Enthusiasm for operating in a lean and scrappy manner as we scale our business
  • Flexibility and adaptability to changing priorities and business needs
  • Passion for marketing and staying up-to-date with industry trends and developments
  • Experience working with startups and/or VCs a plus

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