Marketing Executive

Responsibilities:

• Manage social output across multiple channels (Facebook,Instagram, TikTok, YouTube, Pinterest)
• Use social listening and analytics tools to measure impact and effectiveness of campaigns and inform future planning,
• Deliver a social content plan that aims to increase reach, number of followers, traffic and engagement.
• Manage the email schedule to deliver on traffic objectives across both house content and client campaigns
• Work closely with the content team to align on key campaigns for the year
• Monitor and develop reports regarding specific platform and channel analytics, and use these reports to create KPIs for social and email optimization
• Lead the process for reporting back to the business on key successes and learnings, constantly developing strategies and plans to always improve performance
• Test and optimize creative, messaging, targeting to determine best practice across the channels
• Ensure all content across all platforms reflects the brand TOV
• Respond to all social messages/comments in a timely and professional manner
• Responsible for the delivery of client branded social activity to meet set goals
• Implementation of the ecommerce marketing plans including email, social and content delivery

What You’ll Bring:

• Extensive experience and knowledge of social media platforms: Facebook, Instagram, TikTok, YouTube, Pinterest.
• A complete understanding of social media, new trends and how they can be used to drive impact, loyalty and engagement
• A proven track record of executing content plans for a B2C brand across social and email
• Strong eye for detail and an ability to identifying visual content that drives results
• You have a working knowledge of and experience with various social media marketing technologies, such as social monitoring and publishing/CMS platforms
• You’re a team player who takes initiative and can handle a fast-paced environment