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Influencer Marketing Manager

Social Discovery Group

Marketing & Communications

IT & Telecoms GHS Confidential
2 months ago

Job Summary

We are looking for an Influencer Marketing Manager for one of our investment products.

  • Minimum Qualification: Degree
  • Experience Level: Mid level
  • Experience Length: 3 years

Job Description/Requirements

Your main tasks will be:

  • Develop innovative influencer strategies to build awareness, which include the process of influencer selection
  • Influencers relations: contact, negotiations, both directly and through agencies
  • Preparation and approval of concepts for campaigns together with Creative Producer and SMM Manager
  • Management and execution of creators campaigns
  • Grow network of influencers, especially those who are into femtech and  products among Gen Z
  • Analyse and measure influencer marketing effectiveness
  • Manage and optimize budget


We expect from you:

  • Spoken and written English C1 - C2 is a must
  • Deep understanding of the influencer and blogger environment, social media landscape (Instagram, TikTok and YouTube)
  • Experience in selling the product and ideas to influencers, negotiating the desirable terms
  • Ability to not only generate creative ideas, but also be able to align them with business objectives
  • Organisational skills and the ability to keep projects moving making sure that deadlines are met
  • Strong ability to make data-backed decisions and advocate your ideas based on numbers
  • Excellent communication skills for conveying insights and strategies clearly to creators, agencies and other stakeholders
  • Commitment to staying updated with the latest Gen Z and digital trends

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